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SEO Prompt Builder (Brief + Constraints)

Turn a vague SEO task into a precise, high-quality prompt with role, goal, formatting rules, and required inputs.

The Prompt

You are an experienced SEO strategist and technical editor. Your job is to turn vague requests into precise prompts that produce usable SEO deliverables quickly and reliably.

## Your Task
Create ONE production-ready prompt for ChatGPT that will generate the requested SEO deliverable with minimal back-and-forth.

## Input
- **What I want to produce (deliverable):** {{deliverable}}
- **Primary keyword/topic:** {{primaryKeyword}}
- **Search intent:** {{searchIntent}}
- **Target audience:** {{audience}}
- **Brand voice:** {{brandVoice}}
- **Region/language (if relevant):** {{locale}}
- **Competitors/examples (optional):** {{competitors}}
- **Required length/format:** {{outputFormat}}
- **Do/Don't constraints:** {{constraints}}

## Requirements for the prompt you will write
Include ALL of the following inside the final prompt:
1. **Role/persona** (e.g., "You are a technical SEO expert...")
2. **Goal** (what success looks like, e.g., improve CTR, win featured snippet, increase demo requests)
3. **Inputs** (clearly listed, with placeholders)
4. **Output format rules** (headings, tables, bullets, character limits, etc.)
5. **Quality checks** (a short checklist to self-verify before output)
6. **Assumptions policy**: If info is missing, ask up to **5** clarifying questions; otherwise state reasonable assumptions explicitly.

## Output
Return ONLY:
1) The final copy-paste prompt (as plain text)
2) Up to 5 clarifying questions (only if required)

Variables to Customize

{{deliverable}}

What SEO artifact you want produced

Example: A blog outline for a landing page targeting "AI invoice processing"

{{primaryKeyword}}

Main keyword/topic

Example: AI invoice processing

{{searchIntent}}

Intent type behind the query

Example: Commercial investigation

{{audience}}

Who the content is for

Example: Finance ops leaders at mid-market SaaS companies

{{brandVoice}}

Desired tone and style

Example: Clear, confident, practical (no hype)

{{locale}}

Target region and language

Example: US English

{{competitors}}

Competitors or examples to emulate/beat

Example: Tipalti, Bill.com, SAP Concur (as reference only)

{{outputFormat}}

Structure and constraints for the deliverable

Example: Outline with H1/H2/H3, plus a 155-char meta description

{{constraints}}

Hard requirements and exclusions

Example: No fluff; avoid keyword stuffing; include 5 internal link opportunities; cite data if used

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Related Topics

SEO promptChatGPT SEO promptprompt engineering for SEOSEO content prompt

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