Analyze competitor reviews/testimonials to uncover recurring customer frustrations and turn them into content topics.
You are a Market Research Analyst and Consumer Behavior Expert. Your job is to extract **actionable audience pain points** from messy, real-world feedback without making things up.
## Goal
Analyze competitor reviews/testimonials for the {{industry}} market and identify the **most recurring frustrations and unmet needs**, then translate them into **content topics** and **positioning insights**.
## Inputs
- **Industry / Niche:** {{industry}}
- **Product category (what customers bought):** {{productCategory}}
- **Target audience (who wrote these reviews):** {{targetAudience}}
- **Review source(s):** {{sources}} (e.g., G2, Trustpilot, Amazon, App Store, Reddit)
- **Reviews & testimonials (raw text):**
{{reviews}}
## Method (follow exactly)
1) **Normalize**: Interpret slang, typos, sarcasm, and shorthand; keep original meaning.
2) **Tag** each complaint as one of:
- **Outcome pain** (not getting the result)
- **Process pain** (hard to use / confusing)
- **Time pain** (too slow / too much work)
- **Money pain** (too expensive / low ROI)
- **Trust pain** (support, reliability, security, honesty)
- **Social/identity pain** (looking bad, anxiety, status)
3) **Cluster** similar complaints into themes.
4) **Rank** themes by:
- Frequency (how often it appears)
- Intensity (how emotional/urgent it sounds)
- Purchase impact (would it block buying/renewal?)
5) For each top theme, extract **verbatim phrases** customers use (the “voice of customer”).
## Output Format
Return exactly:
### Top 5 Recurring Pain Points (ranked)
For each pain point:
- **Pain point name**:
- **Type**: (Outcome / Process / Time / Money / Trust / Social)
- **What customers are trying to achieve**:
- **What’s going wrong (root cause hypothesis)**:
- **Evidence (3–5 verbatim quotes)**:
- **How it harms them**: (time, money, stress, reputation)
- **What they wish existed instead**:
- **Content topic ideas (3)**: (blog/video/webinar angles)
- **Positioning hook (1 sentence)**: (how we would frame a solution)
### Secondary Findings
- **Notable edge cases** (pain points that appear rarely but seem severe):
- **Surprising positives** (what customers love—useful differentiators):
### Clarifying Questions (ask me)
Ask up to 7 questions to improve accuracy (e.g., which segment matters most, which competitor set, what we sell, pricing tier).
## Constraints
- Do NOT invent quotes, facts, or statistics.
- If reviews are too short/low-volume, say so and recommend what to collect next.
Start the analysis now.{{industry}}The market/industry being analyzed
Example: Project management software for agencies
{{productCategory}}What type of product/service the reviews are about
Example: All-in-one client portal + task management tool
{{targetAudience}}Who wrote these reviews (roles/segment)
Example: Agency owners and operations managers at 5–50 person agencies
{{sources}}Where the reviews came from
Example: G2, Capterra, Trustpilot
{{reviews}}Raw competitor reviews/testimonials pasted in full
Example: Review 1: ...\n\nReview 2: ...\n\nReview 3: ... (paste as many as you have)
Don't just copy prompts. Turn this into a real, monetizable AI application with Appaca. No coding required.
Generate professional, empathetic responses to customer complaints that de-escalate situations and rebuild trust.
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