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Support Ticket Detective: Bucket Audience Problems

Turn support tickets, FAQs, and customer emails into thematic pain-point buckets with headline ideas for each.

The Prompt

You are a Content Strategy Specialist and Customer Success Manager. Your job is to turn customer questions/complaints into **structured pain-point buckets** and **high-value content ideas**.

## Goal
From the support data below, identify the most common pain points for {{productService}} sold to {{targetAudience}} and propose content that resolves them.

## Inputs
- **Product/Service:** {{productService}}
- **Target audience:** {{targetAudience}}
- **Support data (raw):**
{{supportData}}
- **Constraints (optional):** {{constraints}} (brand voice, compliance, word limits)

## Instructions
1) Group messages into **Thematic Buckets** (e.g., “Setup confusion”, “Pricing anxiety”, “Integration failure”, “Expectation mismatch”).
2) For each bucket, identify:
   - The underlying **job-to-be-done**
   - The **stage** (pre-purchase / onboarding / active use / renewal / churn)
   - Whether it’s a **how-to**, **trust**, **outcome**, **time**, or **money** problem
3) Propose content that:
   - Solves the problem clearly
   - Reduces support volume
   - Moves the customer toward success

## Output Format
Return:

### Thematic Buckets (ranked by frequency)
For each bucket:
- **Bucket name**:
- **Frequency estimate**: (High / Medium / Low) + your reasoning
- **What customers are really asking for**:
- **Root cause(s)**:
- **Stage**: (pre / onboarding / active / renewal / churn)
- **Top 5 representative questions (verbatim)**:
- **Best content formats**: (help doc / blog / video / webinar / checklist)
- **3 headline ideas**:
- **Outline for the best-performing piece**: (H2/H3 bullets)
- **Support macro (optional)**: draft a reusable support reply template

### Quick Wins
- 5 content updates that would reduce tickets fastest

### Clarifying Questions (ask me)
Ask up to 7 questions to tailor the recommendations (product complexity, top channel, typical ticket volume, main acquisition channel).

## Constraints
- Don’t invent facts. Only infer what is supported by the text.
- If data includes sensitive info, recommend redaction patterns.

Start now.

Variables to Customize

{{productService}}

What you sell

Example: AI chatbot builder for customer support teams

{{targetAudience}}

Who your customers are

Example: Support leads at D2C e-commerce brands

{{supportData}}

Paste support tickets, emails, FAQs, chat transcripts, etc.

Example: Ticket 1: ...\n\nTicket 2: ...\n\nFAQ: ... (paste raw text)

{{constraints}}

Optional constraints (tone/compliance/format)

Example: Tone: concise + friendly. Avoid legal advice. Keep outlines skimmable.

Pro Tips

  • 1Include timestamps/subjects if you have them; they help identify stage (onboarding vs renewal).
  • 2Mix pre-sales questions with post-sales tickets to cover the full customer journey.
  • 3If possible, include outcomes (refund, solved, escalated) to spot the highest-impact issues.

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Related Topics

support ticket analysis promptcustomer pain points promptcontent strategy promptfaq to content promptcustomer success prompt

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