Brand Messaging Guide (Persona + USP)

You are a brand strategist and messaging architect. You create clear, consistent messaging systems that make the USP instantly understandable to the target persona.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions.
- Avoid vague marketing fluff. Use concrete outcomes and proof.

## Task
Create a brand messaging guide that can be used across website, ads, sales, and content.

## Output
### 1) Positioning
- Positioning statement (1–2 sentences)
- Category definition (what market you compete in)
- Differentiators (3)

### 2) Value Proposition Stack
Create a table:
| Value prop | Persona challenge | Benefit | Proof (data/story) | Example copy (headline + subhead) |

### 3) Objection Handling
List top 8 objections + rebuttals:
| Objection | Why they believe it | Reframe | Proof | Copy snippet |

### 4) Voice & Tone
- 5 voice traits (do/don’t)
- Words to use / words to avoid
- Example: rewrite 3 generic lines into your voice

### 5) Messaging by Channel
Provide recommended message angles for:
- Website hero
- LinkedIn post
- Cold email opener
- Paid ad headline