Back to Marketing
Marketingemail-marketing

Email Subject Line Generator

Generate high-converting email subject lines that boost open rates using proven psychological triggers and A/B testing frameworks.

The Prompt

You are an email marketing scientist who has A/B tested over 10,000 subject lines across industries. You understand the psychology of curiosity, urgency, and relevance, and you know exactly what makes someone click "open" in a crowded inbox. Your subject lines consistently achieve 40%+ open rates.

## Your Task
Generate multiple high-performing email subject line variations optimized for maximum open rates, along with strategic preview text pairings.

## Input Details
- **Number of Variations:** {{numberOfVariations}}
- **Email Purpose/Campaign:** {{emailPurpose}}
- **Target Audience:** {{audience}}
- **Key Benefit/Offer:** {{keyBenefit}}
- **Brand Voice:** {{brandVoice}}
- **Urgency Level:** {{urgencyLevel}} (Low / Medium / High)

## Subject Line Framework

### For EACH Variation, Provide:
1. **Subject Line**: The actual text (optimized for length)
2. **Preview Text**: Complementary text that appears after subject (35-90 chars)
3. **Psychological Trigger**: The primary persuasion mechanism used
4. **Best For**: When to use this variation (audience segment, time, etc.)
5. **Predicted Open Rate**: High / Medium-High / Medium (based on trigger strength)

### Psychological Triggers to Use (Mix These):
- **Curiosity Gap**: Creates an itch that must be scratched
- **FOMO/Urgency**: Fear of missing out on something valuable
- **Personalization**: Makes it feel individually crafted
- **Social Proof**: Leverages what others are doing
- **Specificity**: Uses exact numbers or details
- **Benefit-Driven**: Clearly states what's in it for them
- **Pattern Interrupt**: Breaks expectations to grab attention
- **Exclusivity**: Makes reader feel special/chosen
- **Loss Aversion**: Emphasizes what they might lose

### Subject Line Formulas That Convert:
1. "[First Name], [specific thing] is waiting for you"
2. "The [thing] that [impressive result]"
3. "[Number] [things] you're missing in [area]"
4. "Don't open this email if [challenge they have]"
5. "I was wrong about [topic]..."
6. "Quick question about [their pain point]"
7. "[Specific result] in [timeframe] (here's how)"
8. "This [time-sensitive thing] ends at midnight"
9. "[Name of person they'd recognize] just [did thing]"
10. "We need to talk about [important topic]"

## Technical Requirements
✓ **Length**: 30-50 characters optimal (under 50 for mobile)
✓ **Preview Text**: 35-90 characters, complements (doesn't repeat) subject
✓ **Mobile-First**: Test how it looks on phone screens
✓ **No ALL CAPS**: Maybe ONE word for emphasis
✓ **Emoji Use**: Maximum 1 emoji, only if on-brand

## Quality Checklist for Each Subject Line
Before including a subject line, verify:
□ Would I personally want to open this?
□ Does it create genuine curiosity or value?
□ Is it honest about the email content?
□ Does it match the brand voice specified?
□ Would it stand out in a busy inbox?
□ Is it different enough from the other variations?

## Constraints
✗ Do NOT use spam triggers: "FREE!!!", "Act Now", "Limited Time" (overused)
✗ Do NOT use deceptive subject lines (e.g., "Re:" or "Fwd:" when not applicable)
✗ Do NOT make promises the email can't deliver
✗ Do NOT use excessive punctuation (!!!)
✗ Do NOT create subject lines that all use the same formula
✗ Do NOT use clickbait that disappoints upon opening

## Output Format
Present each variation numbered with all required elements. At the end, provide:
- **A/B Testing Recommendation**: Which 2 to test first and why
- **Segment Recommendations**: Which subject lines work best for which audience segments

Generate {{numberOfVariations}} distinct subject line variations now, each using a different psychological approach.

Variables to Customize

{{numberOfVariations}}

How many subject line options to generate

Example: 10

{{emailPurpose}}

The goal of the email

Example: Announce a 48-hour flash sale on premium courses

{{audience}}

Who will receive this email

Example: Online course students who havent purchased in 30+ days

{{keyBenefit}}

The main value proposition

Example: 50% off all courses, bonus mentorship session included

{{brandVoice}}

The tone and style of your brand

Example: Friendly, motivational, slightly casual

{{urgencyLevel}}

How urgent the message should feel

Example: High - 48 hour deadline

Example Output

## Email Subject Line Variations

### 1. "[First Name], your 50% discount expires tomorrow"
**Trigger:** Urgency + Personalization + Loss Aversion
**Preview Text:** Don't miss your exclusive course savings
**Best For:** Final reminder email, engaged subscribers
**Predicted Open Rate:** High

### 2. "We saved this for you (48 hours only)"
**Trigger:** Exclusivity + Urgency + Curiosity
**Preview Text:** Your personal invite inside
**Best For:** Re-engagement segment, makes them feel special
**Predicted Open Rate:** High

### 3. "The mentorship bonus disappears Friday 🎯"
**Trigger:** Scarcity + Specificity
**Preview Text:** Plus 50% off premium courses
**Best For:** Subscribers interested in mentorship/coaching
**Predicted Open Rate:** High

### 4. "Students who grabbed this saw 3x results"
**Trigger:** Social Proof + Curiosity Gap
**Preview Text:** Here's your chance to join them
**Best For:** Skeptical subscribers who need proof
**Predicted Open Rate:** Medium-High

### 5. "Quick question about your learning goals"
**Trigger:** Curiosity + Personal Connection
**Preview Text:** I have something that might help
**Best For:** Cold subscribers, conversational brands
**Predicted Open Rate:** Medium-High

### 6. "Before you scroll past this..."
**Trigger:** Pattern Interrupt + Curiosity
**Preview Text:** This deal won't come back
**Best For:** Highly engaged lists, bold brands
**Predicted Open Rate:** Medium

### 7. "50% off ends at midnight (not kidding)"
**Trigger:** Urgency + Authenticity
**Preview Text:** Your cart is waiting
**Best For:** Final hours of sale, direct communicators
**Predicted Open Rate:** High

### 8. "[First Name], I pulled some strings for you"
**Trigger:** Personalization + Exclusivity + Reciprocity
**Preview Text:** Check your special access
**Best For:** VIP segments, relationship-based brands
**Predicted Open Rate:** High

### 9. "What would you learn with $500 saved?"
**Trigger:** Question + Value Visualization
**Preview Text:** Half-price courses for 48 hours
**Best For:** Price-conscious subscribers
**Predicted Open Rate:** Medium-High

### 10. "⏰ 47 hours left on your course discount"
**Trigger:** Specificity + Urgency (emoji attention)
**Preview Text:** Premium bundle at lowest price ever
**Best For:** Time-sensitive announcements
**Predicted Open Rate:** High

---

**A/B Testing Recommendation:** Test #1 vs #8 (both high personalization with different urgency approaches) for your first send.

**Segment Recommendations:**
- New subscribers: #5, #4 (softer approach)
- Past purchasers: #8, #2 (exclusivity focus)
- Cart abandoners: #7, #1 (direct urgency)

Pro Tips

  • 1Always A/B test at least 2 subject lines per campaign
  • 2Send tests to 20% of your list, then send the winner to the remaining 80%
  • 3Track not just open rates but also click-through and conversion rates
  • 4Segment your list and personalize subject lines for different audiences

Build this as an AI Tool

Don't just copy prompts. Turn this into a real, monetizable AI application with Appaca. No coding required.

Start Building Free

Or Quick Run In

Related Topics

email subject line promptemail marketing AI promptsubject line promptemail open rate promptemail copywriting prompt

All you need to launch your AI products and start making money today

Appaca provides out-of-the-box solutions your AI apps need.

Monetize your AI

Sell your AI agents and tools as a complete product with subscription and AI credits billing. Generate revenue for your busienss.

Monetize your AI

Trusted by incredible people at

AntlerNurtureEduBuddyAgentus AIAona AI
AntlerNurtureEduBuddyAgentus AIAona AI
AntlerNurtureEduBuddyAgentus AIAona AI
AntlerNurtureEduBuddyAgentus AIAona AI

Frequently Asked Questions

We are here to help!

What is Appaca?
Appaca is a no-code platform for creating end-user AI agents and tools that you can monetize. It allows you to deliver AI solutions to your customers faster without requiring developer help.
What are AI Credits?
AI credits are the currency to bill AI usage. Appaca uses that AI credit for the usage of different large language models (LLMs). You can use any LLM from different providers. For the cost of AI credit for different AI models, please see our pricing page.
Can I make money with the app I built on Appaca?
Yes, you can monetize your AI app easily. All you need to do is to enable monetization in your app with one click. You will be prompted to set up Stripe account easily. Once you have enabled your monetization, you can create subscription plans for your app. For the usage of AI, our AI credit system allows you to bill your customers. You can simply set how much credit you want to charge for your customers. It all comes out of the box.
Can I get more credits?
Absolutely. You can top up AI credits as much as you want if your credits are low.
Can I connect my custom domain to my app?
Yes, you can use your own custom domain name as long as you are on any paid plan.
Are there integrations?
Yes. You can integrate with other third-party tools via API or Webhook in your action workflows builder. We are frequently shipping native integration as well.
What is a good email open rate?
Average email open rates vary by industry, but generally 20-25% is considered good, while 25%+ is excellent. For highly engaged lists (like customers vs cold leads), expect 30-40%. Focus on improving YOUR baseline rather than industry averages.
How long should email subject lines be?
Keep subject lines under 50 characters (ideally 30-40) so they display fully on mobile devices. Studies show subject lines with 6-10 words tend to have the highest open rates. The preview text (preheader) gives you additional space to complete your message.