Marketing
AI prompts for social media, email campaigns, SEO, content creation, and advertising.
Advertising
Google Search Ad Copy
Write responsive Google Search ad headlines and descriptions.
Use prompt 3 variable sMeta/Facebook Ad Copy
Write primary text, headline, and CTA for a Meta feed ad.
Use prompt 4 variable sYouTube Pre-Roll Ad Script
Write a 15- or 30-second YouTube skippable ad script.
Use prompt 4 variable sRetargeting Ad Copy
Write ad copy to convert warm audiences who have already visited your site.
Use prompt 4 variable sGoogle Display Ad Copy
Write headline and description copy for Google Display Network ads.
Use prompt 2 variable sLanding Page A/B Test Ideas
Generate prioritised A/B test hypotheses for a landing page.
Use promptBrand
Brand Voice Guidelines
Define a brand's tone of voice with examples and usage rules.
Use prompt 4 variable sBrand Tagline Options
Generate tagline concepts for a brand based on its positioning.
Use prompt 2 variable sCompetitor Analysis Framework
Analyse a competitor's marketing strategy across key dimensions.
Use prompt 3 variable sInfluencer Campaign Brief
Write a clear influencer brief outlining campaign goals and deliverables.
Use prompt 3 variable sMarketing Persona Profile
Create a detailed buyer persona to guide marketing strategy and messaging.
Use prompt 2 variable sBrand Positioning Statement
Write a concise brand positioning statement using a proven framework.
Use promptContent Creation
Landing Page Hero Copy
Write headline, subheadline, and CTA copy for a landing page hero section.
Use prompt 4 variable sE-commerce Product Description
Write a compelling product description that highlights benefits and drives conversions.
Use prompt 4 variable sSEO Blog Post Outline
Create a structured outline for an SEO-optimised blog post.
Use prompt 4 variable sMonthly Content Calendar
Plan a month of social media content across multiple platforms.
Use prompt 4 variable sProduct Launch Press Release
Write a press release announcing a new product or service launch.
Use prompt 5 variable sMarketing Campaign Brief
Write a structured creative brief for a marketing campaign.
Use prompt 2 variable sCustomer Case Study Outline
Structure a customer success case study that demonstrates ROI and outcomes.
Use prompt 4 variable sWebinar Promotion Copy
Write landing page and email copy to promote a webinar registration.
Use prompt 6 variable sSeasonal Campaign Copy
Write marketing copy for a seasonal sale or holiday campaign.
Use prompt 2 variable sContent Repurposing Plan
Create a plan to repurpose one piece of content across multiple formats.
Use prompt 4 variable sLead Magnet Ebook Outline
Create a structured outline for a short ebook or guide used as a lead magnet.
Use promptEmail Marketing
Email Subject Line Generator
Generate high-converting email subject lines that boost open rates using proven psychological triggers and A/B testing frameworks.
Use prompt 7 variable sWelcome Email Series Generator
Create a complete automated welcome email sequence that nurtures new subscribers and drives conversions.
Use prompt 2 variable sEmail Subject Line A/B Variants
Generate multiple subject line variants for A/B testing an email campaign.
Use prompt 2 variable sWelcome Email Sequence
Write a 3-email onboarding sequence for new subscribers or customers.
Use prompt 3 variable sPromotional Email Copy
Write a persuasive promotional email for a sale or limited-time offer.
Use prompt 3 variable sEmail Newsletter Edition
Draft a branded newsletter issue with curated content and commentary.
Use prompt 3 variable sRe-Engagement Email
Win back inactive subscribers with a personalised re-engagement email.
Use prompt 4 variable sCart Abandonment Email
Write a persuasive email to recover abandoned shopping carts.
Use prompt 4 variable sPost-Purchase Upsell Email
Write a post-purchase email that recommends a relevant upsell or cross-sell.
Use prompt 4 variable sAffiliate Promotion Email
Write an email promoting an affiliate product to your audience authentically.
Use prompt 2 variable sReferral Program Announcement Copy
Write copy to launch or promote a customer referral program.
Use prompt 4 variable sProduct Launch Announcement Email
Write a launch email to introduce a new product to your existing audience.
Use promptMarketing Strategy
Digital Marketing Plan (Channel + Funnel Blueprint)
Build a comprehensive digital marketing plan that targets a persona, addresses their challenges, and highlights your USP across channels and the funnel.
Use prompt 4 variable sContent Marketing Strategy (Thought Leadership)
Create a persona-first content strategy that positions your brand as a thought leader and connects your USP to the challenges you solve.
Use prompt 4 variable sSocial Media Campaign (USP + Challenge Angles)
Design a social media campaign that engages your persona with informative and entertaining content tied to your USP and their challenges.
Use prompt 4 variable sEmail Campaign (Buyer Journey Nurture)
Create an email nurture campaign that guides your persona through the buyer journey while highlighting your USP and solving key challenges.
Use prompt 4 variable sLead Generation Strategy (USP-to-Offer Engine)
Build a lead generation strategy that turns your USP into compelling offers and acquisition channels tailored to persona challenges.
Use prompt 4 variable sBrand Messaging Guide (Persona + USP)
Create a brand messaging guide with positioning, value props, proof points, and voice tailored to your persona’s challenges and your USP.
Use prompt 4 variable sCompetitor Analysis (Differentiation Opportunities)
Analyze competitors and identify differentiation opportunities that strengthen your USP for your persona’s challenges.
Use prompt 4 variable sWebsite SEO Plan (Persona Problem Keywords)
Optimize your website SEO by targeting persona problem keywords and showcasing your USP through high-intent content.
Use prompt 4 variable sCustomer Retention Strategy (Loyalty + Expansion)
Develop a retention strategy that reinforces your USP, improves customer outcomes, and responds to evolving persona challenges.
Use prompt 4 variable sReferral Program (Incentives + Mechanics)
Create a referral marketing program that incentivizes your persona to share your USP with peers facing similar challenges.
Use prompt 4 variable sProduct Launch Campaign (Messaging + Timeline)
Plan a product launch campaign that highlights your USP and shows how the new offering solves persona challenges.
Use prompt 4 variable sThought Leadership Series (Challenges → Framework)
Develop a thought leadership series that addresses persona challenges and showcases your expertise and USP.
Use prompt 4 variable sVideo Marketing Strategy (Storytelling + Proof)
Build a video marketing strategy that uses storytelling to show how your USP transforms persona challenges into outcomes.
Use prompt 4 variable sInfluencer Campaign (Partner + Brief + Measurement)
Design an influencer marketing campaign that reaches your persona via credible partners while reinforcing your USP and persona challenges.
Use prompt 4 variable sCustomer Data Insights (Segmentation + Messaging)
Analyze customer data patterns and convert insights into targeted messaging that emphasizes your USP and addresses persona challenges.
Use prompt 4 variable sContent Repurposing System (1 → Many Channels)
Build a content repurposing system that extends your best messaging across channels while keeping the USP and persona challenges consistent.
Use prompt 4 variable sLead Nurturing Email Series (Education + Objections)
Create a lead nurturing email series that educates prospects, ties your USP to outcomes, and overcomes persona objections and challenges.
Use prompt 4 variable sWebinar Series Plan (Education + Pipeline)
Design a webinar series that showcases expertise, teaches actionable insights, and positions your USP as a solution to persona challenges.
Use prompt 4 variable sCase Study (Story + Proof + Objections)
Craft a case study outline that proves your USP by showing how a customer like your persona overcame their challenges.
Use prompt 4 variable sSocial Listening Strategy (Signals + Opportunities)
Develop a social listening strategy to monitor persona challenge conversations and surface opportunities to highlight your USP.
Use prompt 4 variable sAccount-Based Marketing (ABM) Campaign (Tailored Plays)
Create an ABM campaign targeting high-value accounts with tailored messages that connect persona challenges to your USP.
Use prompt 4 variable sInteractive Quiz (Diagnose Challenges + Recommend Solutions)
Design a website quiz that helps your persona self-diagnose challenges and recommends next steps aligned to your USP.
Use prompt 4 variable sMarketing Automation Workflow (Journey + Personalization)
Develop a marketing automation workflow that delivers relevant content by persona challenge while reinforcing your USP throughout the journey.
Use prompt 4 variable sContrarian Blog Series (Challenge Wisdom + Reframe)
Craft a blog series that challenges conventional wisdom and positions your USP as the innovative solution to persona challenges.
Use prompt 4 variable sCustomer Advocacy Program (Activate Champions)
Create a customer advocacy program that turns satisfied customers into credible proof of your USP and a source of persona-aligned leads.
Use prompt 4 variable sCo-Marketing Partnerships (Complementary Brands)
Develop a co-marketing partnership strategy with brands serving the same persona, amplifying reach while reinforcing your USP and persona challenges.
Use prompt 4 variable sExperiential Marketing Campaign (Immersive Brand Story)
Design an experiential campaign that immerses your persona in your brand story and demonstrates how your USP turns challenges into opportunities.
Use prompt 4 variable sData-Driven Infographics (Trends + Insights)
Create a plan for data-driven infographics that communicate trends and persona insights while reinforcing your USP’s impact on challenges.
Use prompt 4 variable sUser-Generated Content Campaign (Social Proof at Scale)
Create a UGC campaign that encourages your persona to share wins and stories that prove your USP and relate to common challenges.
Use prompt 4 variable sMarketing Budget & Resource Allocation Plan
Allocate marketing budget and resources across the highest-impact initiatives to communicate your USP and address persona challenges.
Use prompt 4 variable sCustomer Feedback Loop (Insights → Messaging)
Design a customer feedback loop to track evolving persona challenges and preferences, informing marketing strategy and USP refinement.
Use prompt 4 variable sCustomer Success Stories Series (Proof Library)
Create a series of customer success stories that prove your USP and show persona outcomes across common challenges.
Use prompt 4 variable sContent Hub (Central Resource Library)
Create a website content hub that centralizes resources related to persona challenges and positions your USP as the solution.
Use prompt 4 variable sMarketing Performance Dashboard (KPIs + Definitions)
Design a marketing performance dashboard that tracks persona engagement, USP resonance, and the impact on solving key challenges.
Use prompt 4 variable sLead Scoring System (USP Engagement + Pain Signals)
Design a lead scoring model that prioritizes prospects based on engagement with USP messaging and signals of persona challenge severity.
Use prompt 4 variable sEmail Newsletter Strategy (Curation + Thought Leadership)
Create a newsletter strategy that curates relevant insights for persona challenges while reinforcing your USP and credibility.
Use prompt 4 variable sEmployee Advocacy Program (Social Sharing System)
Create an employee advocacy program that helps your team share USP-focused content and engage with persona conversations about challenges.
Use prompt 4 variable sMarketing Tech Stack (MarTech) Recommendations
Design a marketing technology stack that supports executing and measuring persona-targeted campaigns centered on your USP and challenges.
Use prompt 4 variable sCustomer Onboarding Program (Activation + Value)
Create a customer onboarding program that reinforces your USP and sets your persona up for success overcoming their challenges.
Use prompt 4 variable sEducational Webinars (Deep-Dive Curriculum)
Create educational webinar topics and formats that teach persona-relevant skills and connect your USP to solving key challenges.
Use prompt 4 variable sMarketing Event Strategy (Workshops + Networking)
Design an event strategy with persona-focused workshops, panels, and networking centered on their challenges and your USP solution.
Use prompt 4 variable sCustomer Loyalty Program (Rewards + Advocacy)
Create a loyalty program that rewards continued engagement and advocacy, reinforcing how your USP supports ongoing persona challenges.
Use prompt 4 variable sMarketing Attribution Model (Measure What Works)
Design an attribution model to measure how USP-focused campaigns influence persona engagement, conversion, and retention.
Use prompt 4 variable sVideo Tutorials (Implementation Walkthroughs)
Create video tutorials that teach your persona how to implement your USP solution against specific challenges with clear, actionable guidance.
Use prompt 4 variable sMarketing Experimentation Framework (Test + Learn)
Create a marketing experimentation framework to test and optimize persona-targeted messaging and offers that highlight your USP and address challenges.
Use prompt 4 variable sMarketing-to-Sales Enablement Training (USP Talk Track)
Create a training program for the sales team to communicate your USP and address persona challenges with consistent messaging and proof.
Use prompt 4 variable sCustomer Advisory Board (CAB) Program
Design a customer advisory board that gathers persona leader insights to refine marketing strategy, strengthen your USP, and address evolving challenges.
Use prompt 4 variable sThought Leadership Interviews (Experts + Angles)
Plan a thought leadership interview series featuring experts discussing persona challenges and how your USP relates to solutions.
Use prompt 4 variable sWebsite Marketing Chatbot (Personalized Guidance)
Design a website chatbot that qualifies visitors, addresses persona challenges, and routes them to USP-focused content and next steps.
Use prompt 4 variable sMarketing Skills Matrix (Hiring + Training Plan)
Create a marketing skills matrix that identifies the competencies needed to communicate your USP and solve evolving persona challenges.
Use promptSEO
SEO Meta Description
Write click-worthy meta descriptions for web pages within the 160-character limit.
Use prompt 2 variable sSEO Title Tag Variants
Generate optimised title tag options for a webpage targeting a specific keyword.
Use prompt 2 variable sKeyword Cluster Content Plan
Map a keyword cluster to a content plan of supporting articles.
Use prompt 3 variable sSEO FAQ Section
Write an FAQ section optimised for featured snippets and long-tail keywords.
Use prompt 2 variable sInternal Linking Strategy
Suggest an internal linking plan for a set of website pages.
Use prompt 5 variable sLocal SEO Landing Page Copy
Write location-specific landing page copy to rank in local search results.
Use promptTurn marketing prompts into team tools
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Describe it, and it's built
Tell the Appaca agent what your team needs and it builds a working app powered by the model you choose - connected to the tools you already use.







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Marketing AI prompts are ready-made instructions that tell an AI model exactly what to produce. AI prompts for social media, email campaigns, SEO, content creation, and advertising. Each template includes placeholder variables so you can customise it for your specific situation without rewriting from scratch.
Any major AI model works with these templates - ChatGPT, Claude, Gemini, and others. For complex, analytical tasks, frontier models like GPT-5.5 or Claude 4 Opus tend to perform best. For simpler, high-volume tasks, faster and cheaper models can be just as effective.
Open a prompt, replace the {{variable}} placeholders with your specific details, and paste the completed prompt into your AI model of choice. Each prompt page explains every variable and includes an example to guide you.
Appaca is an AI workspace for operators. Instead of copying prompts one at a time, you can turn any template into a shared internal tool your whole team uses - connected to your data and ready to run on autopilot. No code required.
Build AI marketing tools your team can use
Describe the internal tool your team needs and get a working app powered by the right AI model - with a built-in database, team access, and integrations. No code, no deployment.
Social Media
Instagram Product Caption
Write an engaging Instagram caption to promote a product with a call to action.
Use prompt 2 variable sLinkedIn Thought Leadership Post
Craft a LinkedIn post that positions you as an expert in your field.
Use prompt 2 variable sTwitter/X Thread Explainer
Break down a complex topic into an engaging Twitter/X thread.
Use prompt 2 variable sTikTok Hook & Script
Write a short TikTok video script with a strong opening hook.
Use prompt 3 variable sYouTube Video Description
Write an SEO-optimised YouTube video description with timestamps and links.
Use prompt 2 variable sLinkedIn Company Page Post
Write a professional LinkedIn post for a company page update or announcement.
Use prompt 3 variable sInstagram Story Series Script
Write a 5-slide Instagram Story sequence to promote a product or offer.
Use prompt 4 variable sPodcast Episode Promotion Post
Write social media copy to promote a new podcast episode.
Use prompt 3 variable sLinkedIn Carousel Post Script
Write slide-by-slide copy for a LinkedIn document carousel post.
Use prompt 2 variable sEvent Recap Social Post
Write a social media post recapping a recent event or conference.
Use prompt 2 variable sSocial Proof Compilation Post
Write a social post that compiles customer testimonials and results.
Use prompt 5 variable sInstagram Caption Generator
Generate engaging Instagram captions that boost engagement and grow your following with scroll-stopping hooks and strategic hashtags.
Use prompt 5 variable sLinkedIn Post Generator
Create professional LinkedIn posts that establish thought leadership, drive engagement, and grow your network.
Use prompt 5 variable sTwitter/X Thread Generator
Create viral Twitter threads that educate, entertain, and grow your following with compelling hooks and strategic formatting.
Use prompt 7 variable sSocial Media Content Calendar Generator
Generate a complete month of social media content ideas organized by platform, content type, and posting schedule.
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