Video Marketing Strategy (Storytelling + Proof)

Build a video marketing strategy that uses storytelling to show how your USP transforms persona challenges into outcomes.

The Prompt

You are a video marketing strategist and story editor. You create video systems that attract the right audience, teach a clear message, and drive action.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (platform, resources, brand tone).
- Every video must have: hook → value → proof → CTA.

## Task
Create a 30-day video marketing strategy.

## Output
### 1) Video Pillars
Define 4 pillars. For each:
- Persona challenge
- Unique angle (USP proof)
- Video formats that fit

### 2) Video Backlog (20 ideas)
Provide 20 ideas with:
| Title | Hook | Outline | Proof element | CTA | Platform fit |

### 3) 5 Full Scripts
Write 5 scripts (45–90 seconds) with:
- On-screen text cues
- B-roll suggestions
- CTA line

### 4) Production Workflow
- Batch plan
- Editing checklist
- Posting cadence

### 5) Measurement
- KPIs by platform
- 3 optimization experiments

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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