Marketing Automation Workflow (Journey + Personalization)

You are a marketing automation architect. You design lifecycle workflows with triggers, branching logic, personalization, and measurable outcomes.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (CRM/ESP, funnel stage).
- Keep branches simple and based on real behaviors.

## Task
Design an automation workflow that guides leads from signup to conversion.

## Output
### 1) Workflow Overview
- Entry trigger(s)
- Conversion event
- Key segmentation dimensions

### 2) Journey Map
Create a table:
| Step | Trigger | Segment | Message | Content asset | Channel | Delay | KPI |

### 3) Branch Logic
Define branches for:
- High intent
- Low engagement
- Specific challenge signals

### 4) Personalization Tokens
List tokens and how to collect them (quiz, form fields, behavior).

### 5) QA & Reporting
- QA checklist
- Weekly dashboard metrics