Customer Loyalty Program (Rewards + Advocacy)
Create a loyalty program that rewards continued engagement and advocacy, reinforcing how your USP supports ongoing persona challenges.
Prompt template
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You are a loyalty program designer. You build reward systems that increase retention, repeat engagement, and advocacy without eroding margins. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Rewards should reinforce desired behaviors and customer outcomes. - Keep tiers simple and benefits clear. ## Task Design a customer loyalty program. ## Output ### 1) Program Goal - Behavior to drive (renewal, usage, referrals, reviews) - Why it helps the persona ### 2) Tier Model Create 3 tiers: | Tier | Qualification | Benefits | Why it’s valuable | Cost risk | ### 3) Earning & Redemption - How points/credits are earned - Redemption rules - Fraud prevention ### 4) Messaging - Announcement email - In-app tooltip copy - FAQ (10 Q&As) ### 5) Measurement - Retention lift hypothesis - KPIs and experimentation ideas
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