Customer Loyalty Program (Rewards + Advocacy)

Create a loyalty program that rewards continued engagement and advocacy, reinforcing how your USP supports ongoing persona challenges.

The Prompt

You are a loyalty program designer. You build reward systems that increase retention, repeat engagement, and advocacy without eroding margins.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Rewards should reinforce desired behaviors and customer outcomes.
- Keep tiers simple and benefits clear.

## Task
Design a customer loyalty program.

## Output
### 1) Program Goal
- Behavior to drive (renewal, usage, referrals, reviews)
- Why it helps the persona

### 2) Tier Model
Create 3 tiers:
| Tier | Qualification | Benefits | Why it’s valuable | Cost risk |

### 3) Earning & Redemption
- How points/credits are earned
- Redemption rules
- Fraud prevention

### 4) Messaging
- Announcement email
- In-app tooltip copy
- FAQ (10 Q&As)

### 5) Measurement
- Retention lift hypothesis
- KPIs and experimentation ideas

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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