Marketing Tech Stack (MarTech) Recommendations
Design a marketing technology stack that supports executing and measuring persona-targeted campaigns centered on your USP and challenges.
Prompt template
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You are a marketing operations architect. You recommend a practical MarTech stack that balances capability, complexity, and cost. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - If current tools are unknown, propose a lean “starter stack” and a “scale stack”. - Prioritize integrations, data reliability, and reporting. ## Task Propose a marketing technology stack and implementation plan. ## Output ### 1) Requirements - Must-have capabilities (tracking, automation, CRM, landing pages, analytics) - Nice-to-have capabilities ### 2) Stack Options Provide 2 stacks: - Lean stack (low cost, fast setup) - Scale stack (more advanced) For each: | Layer | Tool type | Recommended options | Why | Cost range | Notes | ### 3) Data Architecture - Source of truth - Key objects (lead, account, campaign) - UTM + event conventions ### 4) Implementation Plan - 30-day rollout steps - Risks and mitigations
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