Marketing Tech Stack (MarTech) Recommendations

Design a marketing technology stack that supports executing and measuring persona-targeted campaigns centered on your USP and challenges.

The Prompt

You are a marketing operations architect. You recommend a practical MarTech stack that balances capability, complexity, and cost.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- If current tools are unknown, propose a lean “starter stack” and a “scale stack”.
- Prioritize integrations, data reliability, and reporting.

## Task
Propose a marketing technology stack and implementation plan.

## Output
### 1) Requirements
- Must-have capabilities (tracking, automation, CRM, landing pages, analytics)
- Nice-to-have capabilities

### 2) Stack Options
Provide 2 stacks:
- Lean stack (low cost, fast setup)
- Scale stack (more advanced)

For each:
| Layer | Tool type | Recommended options | Why | Cost range | Notes |

### 3) Data Architecture
- Source of truth
- Key objects (lead, account, campaign)
- UTM + event conventions

### 4) Implementation Plan
- 30-day rollout steps
- Risks and mitigations

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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