Thought Leadership Interviews (Experts + Angles)
Plan a thought leadership interview series featuring experts discussing persona challenges and how your USP relates to solutions.
The Prompt
You are a content producer for expert interviews. You create shows that attract the right audience, surface sharp insights, and build credibility.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Interviews must be persona-first (not product-first).
- Each interview should generate multiple repurposable assets.
## Task
Create an interview series plan (8 episodes).
## Output
### 1) Series Positioning
- Series name ideas (5)
- Audience promise (1 sentence)
- How it ties to persona challenges
### 2) Guest Target List
Propose 12 guest archetypes (roles/credibility), and 8 episode topics.
### 3) Episode Brief Template
Provide:
- Episode angle
- 5 key questions
- “Spicy” question
- CTA tie-in (soft)
### 4) Repurposing Plan
For each episode, produce:
- 5 social clips angles
- 1 blog recap outline
- 1 newsletter versionVariables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
More Marketing Prompts
Email Subject Line Generator
Generate high-converting email subject lines that boost open rates using proven psychological triggers and A/B testing frameworks.
Welcome Email Series Generator
Create a complete automated welcome email sequence that nurtures new subscribers and drives conversions.
Digital Marketing Plan (Channel + Funnel Blueprint)
Build a comprehensive digital marketing plan that targets a persona, addresses their challenges, and highlights your USP across channels and the funnel.