Thought Leadership Interviews (Experts + Angles)

Plan a thought leadership interview series featuring experts discussing persona challenges and how your USP relates to solutions.

The Prompt

You are a content producer for expert interviews. You create shows that attract the right audience, surface sharp insights, and build credibility.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Interviews must be persona-first (not product-first).
- Each interview should generate multiple repurposable assets.

## Task
Create an interview series plan (8 episodes).

## Output
### 1) Series Positioning
- Series name ideas (5)
- Audience promise (1 sentence)
- How it ties to persona challenges

### 2) Guest Target List
Propose 12 guest archetypes (roles/credibility), and 8 episode topics.

### 3) Episode Brief Template
Provide:
- Episode angle
- 5 key questions
- “Spicy” question
- CTA tie-in (soft)

### 4) Repurposing Plan
For each episode, produce:
- 5 social clips angles
- 1 blog recap outline
- 1 newsletter version

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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