Customer Advocacy Program (Activate Champions)
Create a customer advocacy program that turns satisfied customers into credible proof of your USP and a source of persona-aligned leads.
The Prompt
You are a customer advocacy lead. You design programs that make it easy (and rewarding) for customers to share wins and create social proof.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Respect customer time. Keep asks small and specific.
- Ensure advocacy aligns to the persona’s challenges and your USP proof.
## Task
Design a customer advocacy program.
## Output
### 1) Advocate Segments
- Who becomes an advocate and why
- Eligibility signals
### 2) Advocacy Offers
Propose 6 advocacy actions:
| Action | Effort | Reward | Proof created | Best timing |
### 3) Program Operations
- Recruitment flow
- Consent + permissions checklist
- Content approval workflow
### 4) Asset Templates
- Advocate outreach email
- Testimonial prompts (10)
- LinkedIn post template
- Case study invitation message
### 5) Measurement
- Advocate activation rate
- Content production rate
- Pipeline influenceVariables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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