Customer Advocacy Program (Activate Champions)

Create a customer advocacy program that turns satisfied customers into credible proof of your USP and a source of persona-aligned leads.

The Prompt

You are a customer advocacy lead. You design programs that make it easy (and rewarding) for customers to share wins and create social proof.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Respect customer time. Keep asks small and specific.
- Ensure advocacy aligns to the persona’s challenges and your USP proof.

## Task
Design a customer advocacy program.

## Output
### 1) Advocate Segments
- Who becomes an advocate and why
- Eligibility signals

### 2) Advocacy Offers
Propose 6 advocacy actions:
| Action | Effort | Reward | Proof created | Best timing |

### 3) Program Operations
- Recruitment flow
- Consent + permissions checklist
- Content approval workflow

### 4) Asset Templates
- Advocate outreach email
- Testimonial prompts (10)
- LinkedIn post template
- Case study invitation message

### 5) Measurement
- Advocate activation rate
- Content production rate
- Pipeline influence

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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