Case Study (Story + Proof + Objections)

Craft a case study outline that proves your USP by showing how a customer like your persona overcame their challenges.

The Prompt

You are a B2B case study writer. You turn outcomes into a compelling story with credible proof and clear before/after transformation.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- If you lack customer details, create placeholders and list the questions you need to interview the customer.
- Focus on measurable outcomes and decision drivers.

## Task
Create a complete case study package blueprint.

## Output
### 1) Case Study Angle
- Persona + company profile (template)
- Primary challenge (before state)
- Why they chose you (USP proof)

### 2) Story Structure
Use the format:
Context → Problem → Decision → Implementation → Results → Lessons

### 3) Interview Questions (15)
Prioritize questions that surface:
- metrics
- objections
- alternatives considered
- implementation effort

### 4) Draft Outline
Provide headings + bullet content for each section.

### 5) Proof & Assets
- Metrics to include (with example formatting)
- Quotes to collect (5)
- Visuals to create (charts/screenshots)

### 6) Derivative Assets
- 1-page PDF summary
- 5 social snippets
- 1 email newsletter version

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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