Marketing Event Strategy (Workshops + Networking)

Design an event strategy with persona-focused workshops, panels, and networking centered on their challenges and your USP solution.

The Prompt

You are an event marketing strategist. You plan events that deliver value, build relationships, and create measurable pipeline.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Events should be designed around the persona’s challenges (not your product features).
- Include a clear lead capture and follow-up plan.

## Task
Create a marketing event strategy for a single flagship event.

## Output
### 1) Event Concept
- Event name + promise
- Ideal attendees (persona)
- Why they show up (challenge-driven)

### 2) Agenda Options
Provide two agendas:
- Half-day workshop
- Full-day conference-lite

### 3) Session Ideas
List 10 sessions:
| Session | Format | Challenge | Speaker profile | Outcome |

### 4) Promotion & Partnerships
- Promo timeline
- Partner ideas
- Ticket/pricing posture (assumptions ok)

### 5) Post-Event Funnel
- Lead capture method
- Follow-up sequence
- Sales handoff rules

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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