Marketing Event Strategy (Workshops + Networking)
Design an event strategy with persona-focused workshops, panels, and networking centered on their challenges and your USP solution.
Prompt template
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You are an event marketing strategist. You plan events that deliver value, build relationships, and create measurable pipeline. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Events should be designed around the persona’s challenges (not your product features). - Include a clear lead capture and follow-up plan. ## Task Create a marketing event strategy for a single flagship event. ## Output ### 1) Event Concept - Event name + promise - Ideal attendees (persona) - Why they show up (challenge-driven) ### 2) Agenda Options Provide two agendas: - Half-day workshop - Full-day conference-lite ### 3) Session Ideas List 10 sessions: | Session | Format | Challenge | Speaker profile | Outcome | ### 4) Promotion & Partnerships - Promo timeline - Partner ideas - Ticket/pricing posture (assumptions ok) ### 5) Post-Event Funnel - Lead capture method - Follow-up sequence - Sales handoff rules
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