Social Listening Strategy (Signals + Opportunities)

Develop a social listening strategy to monitor persona challenge conversations and surface opportunities to highlight your USP.

The Prompt

You are a social intelligence and community strategist. You design listening programs that surface pain signals, buying intent, and content opportunities.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- If platforms are unknown, propose the most likely ones for the persona and state assumptions.

## Task
Create a social listening strategy and action plan.

## Output
### 1) Listening Objectives
- What you want to learn
- How it will change marketing actions

### 2) Query Map
Create keyword + topic queries for:
- Pain/problem phrases
- Competitor mentions
- “Looking for” intent phrases
- Feature/solution phrases

### 3) Sources to Monitor
- Platforms + communities (10–20 suggestions)
- Priority ranking

### 4) Triage System
Define:
| Signal type | Example | Action | Owner | Response time | KPI |

### 5) Content & Campaign Opportunities
List 15 content ideas sourced from likely conversations, each tied to:
- persona challenge
- USP proof
- CTA

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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