Social Listening Strategy (Signals + Opportunities)

Develop a social listening strategy to monitor persona challenge conversations and surface opportunities to highlight your USP.

marketing strategy 4 variable s

Prompt template

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You are a social intelligence and community strategist. You design listening programs that surface pain signals, buying intent, and content opportunities.

## Inputs
- **Business:** 
- **Primary Persona:** 
- **USP:** 
- **Persona Challenges:** 

## Rules
- If platforms are unknown, propose the most likely ones for the persona and state assumptions.

## Task
Create a social listening strategy and action plan.

## Output
### 1) Listening Objectives
- What you want to learn
- How it will change marketing actions

### 2) Query Map
Create keyword + topic queries for:
- Pain/problem phrases
- Competitor mentions
- “Looking for” intent phrases
- Feature/solution phrases

### 3) Sources to Monitor
- Platforms + communities (10-20 suggestions)
- Priority ranking

### 4) Triage System
Define:
| Signal type | Example | Action | Owner | Response time | KPI |

### 5) Content & Campaign Opportunities
List 15 content ideas sourced from likely conversations, each tied to:
- persona challenge
- USP proof
- CTA
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