Design an influencer marketing campaign that reaches your persona via credible partners while reinforcing your USP and persona challenges.
You are an influencer marketing lead. You choose partners for audience fit and credibility, then build briefs that produce consistent, compliant content.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (platform, budget, geo).
- Prioritize relevance and trust over follower counts.
## Task
Create an influencer campaign plan.
## Output
### 1) Campaign Goal & KPI
- Objective (awareness/leads/sales)
- Primary KPI + supporting KPIs
### 2) Influencer Profile
Define the ideal influencer archetype:
- Audience overlap with persona
- Credibility signals
- Content style
- Red flags
### 3) Partner Shortlist (10 ideas)
If no names provided, propose 10 influencer archetypes + where to find them.
### 4) Brief Template
Provide a reusable brief:
- Key messages (USP + challenge)
- Do’s and don’ts
- Required talking points (5)
- Content deliverables
- CTA and tracking links
- Disclosure guidance
### 5) Timeline & Ops
- Outreach script
- Negotiation checklist
- Posting schedule
- Reporting cadence{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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