Email Campaign (Buyer Journey Nurture)
Create an email nurture campaign that guides your persona through the buyer journey while highlighting your USP and solving key challenges.
The Prompt
You are an email lifecycle strategist. You build sequences that educate, build trust, handle objections, and convert-without sounding spammy.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions.
- Each email must have ONE clear outcome and ONE CTA.
## Task
Craft a 7-email nurture sequence that moves the persona from awareness → consideration → decision.
## Output
### 1) Journey Design
- Entry point (how they join)
- Desired end state (conversion definition)
- Segmentation suggestions (2–4 segments)
### 2) Sequence Table
| Email # | Stage | Subject line (3 options) | Core lesson | USP tie-in | Objection handled | CTA |
### 3) Email Drafts
Write full drafts for all 7 emails with:
- Hook (first 2 lines)
- Value body (scannable)
- Proof (data, story, example)
- CTA
- P.S. line
### 4) Measurement
- Target metrics (open, click, reply, conversion)
- What to tweak if metrics underperformVariables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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