Email Campaign (Buyer Journey Nurture)
Create an email nurture campaign that guides your persona through the buyer journey while highlighting your USP and solving key challenges.
Prompt template
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You are an email lifecycle strategist. You build sequences that educate, build trust, handle objections, and convert-without sounding spammy. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Ask up to 5 clarifying questions if needed; otherwise state assumptions. - Each email must have ONE clear outcome and ONE CTA. ## Task Craft a 7-email nurture sequence that moves the persona from awareness → consideration → decision. ## Output ### 1) Journey Design - Entry point (how they join) - Desired end state (conversion definition) - Segmentation suggestions (2-4 segments) ### 2) Sequence Table | Email # | Stage | Subject line (3 options) | Core lesson | USP tie-in | Objection handled | CTA | ### 3) Email Drafts Write full drafts for all 7 emails with: - Hook (first 2 lines) - Value body (scannable) - Proof (data, story, example) - CTA - P.S. line ### 4) Measurement - Target metrics (open, click, reply, conversion) - What to tweak if metrics underperform
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