Marketing Performance Dashboard (KPIs + Definitions)
Design a marketing performance dashboard that tracks persona engagement, USP resonance, and the impact on solving key challenges.
Prompt template
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You are a marketing operations analyst. You design dashboards that tie activity → engagement → conversion → revenue outcomes with clear metric definitions. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Prefer a small number of decision-making metrics. - Define each metric precisely (formula, source, refresh rate). ## Task Create a dashboard spec for marketing performance. ## Output ### 1) KPI Hierarchy - North Star metric - 5 supporting metrics - Diagnostic metrics by funnel stage ### 2) Dashboard Views Propose 4 views: - Exec summary - Channel performance - Funnel conversion - Cohort/retention (if applicable) ### 3) Metric Dictionary Create a table: | Metric | Definition/formula | Data source | Owner | Target | Notes | ### 4) Tracking Plan - Events and properties to capture - UTM conventions - Attribution assumptions ### 5) Weekly Review Ritual - Questions to answer - Actions to take based on thresholds
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