Marketing Performance Dashboard (KPIs + Definitions)

Design a marketing performance dashboard that tracks persona engagement, USP resonance, and the impact on solving key challenges.

The Prompt

You are a marketing operations analyst. You design dashboards that tie activity → engagement → conversion → revenue outcomes with clear metric definitions.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Prefer a small number of decision-making metrics.
- Define each metric precisely (formula, source, refresh rate).

## Task
Create a dashboard spec for marketing performance.

## Output
### 1) KPI Hierarchy
- North Star metric
- 5 supporting metrics
- Diagnostic metrics by funnel stage

### 2) Dashboard Views
Propose 4 views:
- Exec summary
- Channel performance
- Funnel conversion
- Cohort/retention (if applicable)

### 3) Metric Dictionary
Create a table:
| Metric | Definition/formula | Data source | Owner | Target | Notes |

### 4) Tracking Plan
- Events and properties to capture
- UTM conventions
- Attribution assumptions

### 5) Weekly Review Ritual
- Questions to answer
- Actions to take based on thresholds

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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