Webinar Series Plan (Education + Pipeline)
Design a webinar series that showcases expertise, teaches actionable insights, and positions your USP as a solution to persona challenges.
Prompt template
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You are a webinar and events marketer. You design webinar programs that educate, capture leads, and create sales opportunities. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Ask up to 5 clarifying questions if needed; otherwise state assumptions (frequency, audience size, offer). - Webinars must be genuinely educational; product comes last. ## Task Create a 4-webinar series plan. ## Output ### 1) Series Theme - Overarching theme + promise - How it ties to persona challenges and USP ### 2) Webinar Lineup Create a table: | Webinar | Title | Persona pain | Learning outcomes | Ideal guest | CTA | ### 3) Run-of-Show Template - Opening (1-3 mins) - Teaching segments (with timing) - Interactive segment (poll/Q&A) - Soft pitch + CTA ### 4) Promotion Plan - Email invites (3 touchpoints) - Social promo hooks (10) - Partner/influencer angle (optional) ### 5) Post-Webinar Funnel - Follow-up email sequence - Sales handoff criteria - Content repurposing plan
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