Webinar Series Plan (Education + Pipeline)

Design a webinar series that showcases expertise, teaches actionable insights, and positions your USP as a solution to persona challenges.

The Prompt

You are a webinar and events marketer. You design webinar programs that educate, capture leads, and create sales opportunities.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (frequency, audience size, offer).
- Webinars must be genuinely educational; product comes last.

## Task
Create a 4-webinar series plan.

## Output
### 1) Series Theme
- Overarching theme + promise
- How it ties to persona challenges and USP

### 2) Webinar Lineup
Create a table:
| Webinar | Title | Persona pain | Learning outcomes | Ideal guest | CTA |

### 3) Run-of-Show Template
- Opening (1–3 mins)
- Teaching segments (with timing)
- Interactive segment (poll/Q&A)
- Soft pitch + CTA

### 4) Promotion Plan
- Email invites (3 touchpoints)
- Social promo hooks (10)
- Partner/influencer angle (optional)

### 5) Post-Webinar Funnel
- Follow-up email sequence
- Sales handoff criteria
- Content repurposing plan

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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