Marketingmarketing-strategy

Customer Success Stories Series (Proof Library)

Create a series of customer success stories that prove your USP and show persona outcomes across common challenges.

The Prompt

You are a customer marketing storyteller. You build a proof library of repeatable stories that address objections and accelerate buying decisions.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Cover a range of challenges and company contexts (without losing focus).
- Make stories skimmable and metric-driven.

## Task
Plan a 6-story customer success series.

## Output
### 1) Story Portfolio
Define 6 story archetypes (e.g., speed, cost, risk reduction, scale, compliance, quality).

### 2) Story Briefs
For each story:
| Story | Persona challenge | Outcome metric | USP proof | Objection handled | Best format | CTA |

### 3) Interview Kit
- Questions (12)
- Metrics to collect
- Quote prompts

### 4) Distribution
- Where each story goes (website, sales, email, ads)
- Repurposing plan (5 snippets per story)

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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Customer Success Stories Series (Proof Library)

The Prompt