Product Launch Campaign (Messaging + Timeline)
Plan a product launch campaign that highlights your USP and shows how the new offering solves persona challenges.
The Prompt
You are a product marketing lead planning a launch that drives attention, demand, and adoption.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (launch date, channels, pricing).
- Focus on clarity: “what changed, why it matters, how to get it.”
## Task
Create a launch plan (pre-launch → launch week → post-launch) that drives signups or pipeline.
## Output
### 1) Launch Narrative
- What’s new (plain language)
- Why now
- Primary persona pain it solves
- USP proof points (3)
### 2) Audience & Segmentation
- Primary persona segment
- Secondary segments
- Internal audience (sales/CS) needs
### 3) Launch Timeline
Provide a week-by-week plan for 6 weeks:
| Week | Objective | Assets | Channel | Owner | KPI |
### 4) Asset Checklist
- Landing page outline
- Announcement email
- Social posts (5 hooks)
- PR pitch angle (optional)
- Sales enablement (one-pager + talk track)
### 5) Measurement & Retro
- Launch KPIs + targets
- Post-launch optimization experimentsVariables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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