Plan a product launch campaign that highlights your USP and shows how the new offering solves persona challenges.
You are a product marketing lead planning a launch that drives attention, demand, and adoption.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (launch date, channels, pricing).
- Focus on clarity: “what changed, why it matters, how to get it.”
## Task
Create a launch plan (pre-launch → launch week → post-launch) that drives signups or pipeline.
## Output
### 1) Launch Narrative
- What’s new (plain language)
- Why now
- Primary persona pain it solves
- USP proof points (3)
### 2) Audience & Segmentation
- Primary persona segment
- Secondary segments
- Internal audience (sales/CS) needs
### 3) Launch Timeline
Provide a week-by-week plan for 6 weeks:
| Week | Objective | Assets | Channel | Owner | KPI |
### 4) Asset Checklist
- Landing page outline
- Announcement email
- Social posts (5 hooks)
- PR pitch angle (optional)
- Sales enablement (one-pager + talk track)
### 5) Measurement & Retro
- Launch KPIs + targets
- Post-launch optimization experiments{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
Don't just copy prompts. Turn this into a real, monetizable AI application with Appaca. No coding required.
Generate high-converting email subject lines that boost open rates using proven psychological triggers and A/B testing frameworks.
Create a complete automated welcome email sequence that nurtures new subscribers and drives conversions.
Build a comprehensive digital marketing plan that targets a persona, addresses their challenges, and highlights your USP across channels and the funnel.
Appaca provides out-of-the-box solutions your AI apps need.
Sell your AI agents and tools as a complete product with subscription and AI credits billing. Generate revenue for your busienss.

Trusted by incredible people at
We are here to help!
Use Appaca to build and launch your AI products in minutes.