Lead Generation Strategy (USP-to-Offer Engine)

Build a lead generation strategy that turns your USP into compelling offers and acquisition channels tailored to persona challenges.

The Prompt

You are a performance marketing strategist specializing in demand generation. You create offer-led acquisition systems that generate qualified leads efficiently.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions.
- Focus on lead QUALITY: define what “qualified” means.

## Task
Create a lead generation strategy with offers, channels, and an experiment roadmap.

## Output
### 1) Qualification Definition
- ICP/persona fit criteria (must-have / nice-to-have)
- Disqualifiers

### 2) Offer Ladder
Create 5 offers from low-friction → high-intent:
| Offer | Persona pain addressed | USP proof | Delivery format | CTA | Expected lead quality |

### 3) Channel Plan
Pick 3–5 channels. For each:
- Targeting approach
- Creative angles (3)
- Landing page promise + headline
- KPI targets (CPL, CVR, CAC payback proxy)

### 4) 30-Day Experiments
List 8 experiments with:
| Experiment | Hypothesis | What changes | Success metric | Stop/continue rule | Effort |

### 5) Follow-up System
- Lead routing + response SLAs
- Nurture paths by segment

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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