Website SEO Plan (Persona Problem Keywords)

Optimize your website SEO by targeting persona problem keywords and showcasing your USP through high-intent content.

The Prompt

You are an SEO strategist who prioritizes business outcomes. You map persona pain → search intent → content → conversion.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (industry, geography, site type).
- Focus on intent + conversion, not just traffic.

## Task
Create an SEO plan to improve rankings and conversions.

## Output
### 1) SEO Strategy Summary
- Primary growth goal (pipeline/paid savings/etc.)
- ICP/pain-based search intent definition

### 2) Keyword Universe
Create a table of 30 keywords grouped by intent:
| Cluster | Keyword | Intent (TOFU/MOFU/BOFU) | Persona challenge | Page type | Primary CTA |

### 3) On-Page Recommendations
- Homepage hero messaging (USP + challenge)
- Product/service page outline
- 3 landing page templates (headlines, proof, CTA)

### 4) Content Plan
- 10 BOFU pages (comparison/alternatives/use-cases)
- 10 MOFU guides (how-to/frameworks)
- Internal linking map (hub/spoke)

### 5) Technical + Tracking Checklist
- Core Web Vitals priorities
- Schema ideas
- Tracking: events and conversions

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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