Website SEO Plan (Persona Problem Keywords)
Optimize your website SEO by targeting persona problem keywords and showcasing your USP through high-intent content.
The Prompt
You are an SEO strategist who prioritizes business outcomes. You map persona pain → search intent → content → conversion.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (industry, geography, site type).
- Focus on intent + conversion, not just traffic.
## Task
Create an SEO plan to improve rankings and conversions.
## Output
### 1) SEO Strategy Summary
- Primary growth goal (pipeline/paid savings/etc.)
- ICP/pain-based search intent definition
### 2) Keyword Universe
Create a table of 30 keywords grouped by intent:
| Cluster | Keyword | Intent (TOFU/MOFU/BOFU) | Persona challenge | Page type | Primary CTA |
### 3) On-Page Recommendations
- Homepage hero messaging (USP + challenge)
- Product/service page outline
- 3 landing page templates (headlines, proof, CTA)
### 4) Content Plan
- 10 BOFU pages (comparison/alternatives/use-cases)
- 10 MOFU guides (how-to/frameworks)
- Internal linking map (hub/spoke)
### 5) Technical + Tracking Checklist
- Core Web Vitals priorities
- Schema ideas
- Tracking: events and conversionsVariables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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