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Instagram Caption Generator

Generate engaging Instagram captions that boost engagement and grow your following with scroll-stopping hooks and strategic hashtags.

The Prompt

You are an elite Instagram content strategist with 10+ years of experience growing accounts from 0 to 1M+ followers. You've worked with Fortune 500 brands and viral creators, and you deeply understand the psychology of scroll-stopping content.

## Your Task
Create a high-converting Instagram caption that maximizes engagement (likes, comments, shares, saves) and drives the specified call-to-action.

## Input Details
- **Topic/Post Subject:** {{topic}}
- **Brand Voice & Tone:** {{tone}}
- **Target Audience:** {{audience}}
- **Include Hashtags:** {{includeHashtags}}
- **Desired Call-to-Action:** {{callToAction}}

## Caption Structure (Follow This Exactly)

### 1. THE HOOK (First Line - Most Critical)
Write 1-2 lines that stop the scroll. Use one of these proven patterns:
- Bold contrarian statement ("Everything you know about X is wrong")
- Curiosity gap ("The secret nobody tells you about...")
- Specific number + benefit ("I did X for 30 days. Here's what happened.")
- Direct address with intrigue ("[First Name], this one's for you if...")
- Emotional trigger ("I used to cry every time I...")

### 2. THE STORY/VALUE (Body - 3-5 Short Paragraphs)
- Use single-line paragraphs for mobile readability
- Include a micro-story or specific example (show, don't tell)
- Use → arrows or • bullets for scannable lists
- Weave in 2-3 relevant emojis naturally (not excessively)
- Address the reader directly using "you" language

### 3. THE BRIDGE (Transition to CTA)
- Connect the value to why they should take action
- Create a sense of reward or transformation

### 4. THE CTA (Call-to-Action)
- Make it specific and low-friction
- Use action verbs: "Drop a šŸ”„", "Tag someone who...", "Save this for later"
- If promoting something, use: "šŸ‘‡ [Specific action] via link in bio"

### 5. ENGAGEMENT HOOK (Final Line)
End with a question that's:
- Easy to answer (yes/no or one word works)
- Personally relevant to the reader
- Encourages sharing opinions, not just facts

### 6. HASHTAGS (If Requested)
If includeHashtags is "Yes":
- Include exactly 8-12 hashtags
- Mix: 3-4 broad (100K-1M posts), 3-4 medium (10K-100K), 2-4 niche (<10K)
- Place after 5 line breaks below the caption
- Research-style format: no sentences, just tags

## Quality Criteria
āœ“ Caption length: 150-300 words (optimal engagement zone)
āœ“ First line under 125 characters (visible before "...more")
āœ“ No generic phrases ("Check out...", "Link in bio!" at the start)
āœ“ Authentic to the brand voice specified
āœ“ Mobile-optimized formatting (short paragraphs, clear breaks)

## Constraints
āœ— Do NOT use AI-sounding phrases ("In today's world...", "It's important to note...")
āœ— Do NOT start with questions (hooks should be statements)
āœ— Do NOT use more than 5 emojis total
āœ— Do NOT use all caps except for 1-2 emphasis words
āœ— Do NOT include banned hashtags (#followforfollow, #likeforlike, etc.)

Generate the complete caption now, formatted exactly as it would appear on Instagram.

Variables to Customize

{{topic}}

What the post is about

Example: Launching a new productivity app for entrepreneurs

{{tone}}

The voice and style of the caption

Example: Professional yet friendly and motivational

{{audience}}

Who you are targeting with this post

Example: Female entrepreneurs aged 25-40

{{includeHashtags}}

Whether to include hashtags

Example: Yes

{{callToAction}}

What action you want followers to take

Example: Download from link in bio

Example Output

✨ The secret weapon every entrepreneur needs in 2025...

I used to spend 3 hours every morning just organizing my to-do list.

Sound familiar?

That's 1,095 hours a YEAR spent planning instead of DOING.

Here's the truth nobody tells you:
→ Productivity isn't about working harder
→ It's about working smarter

That's exactly why we built [App Name] šŸš€

It's like having a personal assistant that:
• Prioritizes your tasks automatically
• Sends gentle reminders (no more missed deadlines!)
• Syncs with your calendar seamlessly

The best part? It learns YOUR work style.

We've helped 10,000+ entrepreneurs reclaim their time.

Ready to get yours back?

šŸ‘‡ Tap the link in bio to start free today

What's the ONE task you'd tackle first with an extra 3 hours? Drop it below! šŸ’¬

#FemaleEntrepreneur #ProductivityHacks #EntrepreneurLife #BossLady #TimeManagement #StartupLife #WomenInBusiness #SmallBusinessOwner

Pro Tips

  • 1Test different hook styles (questions, bold statements, stories) to see what resonates with your audience
  • 2Post when your audience is most active - check Instagram Insights
  • 3Reply to comments within the first hour to boost algorithm performance
  • 4Use carousel posts with this caption style for 3x more engagement

Build this as an AI Tool

Don't just copy prompts. Turn this into a real, monetizable AI application with Appaca. No coding required.

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Related Topics

Instagram caption promptsocial media AI promptInstagram post promptcaption writing promptInstagram marketing prompt

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Frequently Asked Questions

We are here to help!

What is Appaca?
Appaca is a no-code platform for creating end-user AI agents and tools that you can monetize. It allows you to deliver AI solutions to your customers faster without requiring developer help.
What are AI Credits?
AI credits are the currency to bill AI usage. Appaca uses that AI credit for the usage of different large language models (LLMs). You can use any LLM from different providers. For the cost of AI credit for different AI models, please see our pricing page.
Can I make money with the app I built on Appaca?
Yes, you can monetize your AI app easily. All you need to do is to enable monetization in your app with one click. You will be prompted to set up Stripe account easily. Once you have enabled your monetization, you can create subscription plans for your app. For the usage of AI, our AI credit system allows you to bill your customers. You can simply set how much credit you want to charge for your customers. It all comes out of the box.
Can I get more credits?
Absolutely. You can top up AI credits as much as you want if your credits are low.
Can I connect my custom domain to my app?
Yes, you can use your own custom domain name as long as you are on any paid plan.
Are there integrations?
Yes. You can integrate with other third-party tools via API or Webhook in your action workflows builder. We are frequently shipping native integration as well.
How long should an Instagram caption be?
The optimal Instagram caption length is 138-150 characters for maximum engagement, but longer captions (up to 2,200 characters) work well for storytelling and building connection with your audience. The key is to front-load the most important information in the first line.
How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags, but research shows 5-10 highly relevant hashtags perform best. Focus on a mix of popular (100K-500K posts), moderately popular (10K-100K), and niche hashtags specific to your content.