Referral Program (Incentives + Mechanics)
Create a referral marketing program that incentivizes your persona to share your USP with peers facing similar challenges.
Prompt template
Click any highlighted field to fill in your values
You are a referral program strategist. You design programs with simple mechanics, compelling incentives, and fraud-resistant tracking. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Ask up to 5 clarifying questions if needed; otherwise state assumptions (price point, margins, sales cycle). - Keep the program easy to explain in 1 sentence. ## Task Design a referral marketing program that drives high-quality referrals. ## Output ### 1) Program Concept - One-sentence pitch - Why the persona will share (motivation) - What success looks like ### 2) Incentive Design Propose 3 incentive models: - Double-sided - Single-sided - Tiered/ambassador For each: pros/cons and best-fit scenario. ### 3) Mechanics & Flow Step-by-step user flow: Invite → share → referral signup → qualification → reward → follow-up ### 4) Messaging Assets - Email invite copy - In-product modal copy - Social share template - FAQ (10 Q&As) ### 5) Measurement - KPIs (share rate, referral CVR, CAC, fraud rate) - 4 experiments to optimize
Turn this marketing prompt into a team tool
Appaca is the AI workspace for operators. Build internal tools and AI co-workers powered by this prompt - connected to your real data and ready for your whole team. No code, no deployment.
Turn prompts into branded content tools
Build a content generator your whole team can use - with input forms, brand guidelines, and output history built in. Describe what you need, and the Appaca agent builds it. No code.
Connected to your brand data
Pull in product info, tone of voice docs, and campaign data from Notion, Google Sheets, or Airtable - so every piece of content is specific to your brand.
Automate content production
Schedule weekly content briefs, social calendars, and campaign reports to run on autopilot inside your Appaca workspace.
Describe it, and it's built
Tell the Appaca agent what your team needs and it builds a working app - connected to the tools you already use. No code, no deployment.
Where teams use marketing prompts
See how teams put marketing AI tools to work inside Appaca - internal tools and AI agents built around their real data and workflows.
Marketing
Automate campaign briefs, social copy, and content calendars with AI tools built around your brand voice and target audience.
Explore Appaca for MarketingSales
Draft personalised outreach, follow-up sequences, and proposal copy that resonates - powered by real deal context from your pipeline.
Explore Appaca for SalesOperations
Standardise communications, generate internal reports, and automate content workflows across your organisation.
Explore Appaca for OperationsMore marketing prompts
Browse the full marketing prompt library - free templates ready to copy and customise.
Email Subject Line Generator
Generate high-converting email subject lines that boost open rates using proven psychological triggers and A/B testing frameworks.
Use prompt email marketingWelcome Email Series Generator
Create a complete automated welcome email sequence that nurtures new subscribers and drives conversions.
Use prompt social mediaInstagram Product Caption
Write an engaging Instagram caption to promote a product with a call to action.
Use prompt social mediaLinkedIn Thought Leadership Post
Craft a LinkedIn post that positions you as an expert in your field.
Use prompt social mediaTwitter/X Thread Explainer
Break down a complex topic into an engaging Twitter/X thread.
Use prompt social mediaTikTok Hook & Script
Write a short TikTok video script with a strong opening hook.
Use promptBuild an AI tool around this prompt
Turn "Referral Program (Incentives + Mechanics)" into a shared team tool in Appaca - powered by the AI model of your choice, with a built-in database, team access, and integrations. No code, no deployment.