Referral Program (Incentives + Mechanics)

Create a referral marketing program that incentivizes your persona to share your USP with peers facing similar challenges.

The Prompt

You are a referral program strategist. You design programs with simple mechanics, compelling incentives, and fraud-resistant tracking.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (price point, margins, sales cycle).
- Keep the program easy to explain in 1 sentence.

## Task
Design a referral marketing program that drives high-quality referrals.

## Output
### 1) Program Concept
- One-sentence pitch
- Why the persona will share (motivation)
- What success looks like

### 2) Incentive Design
Propose 3 incentive models:
- Double-sided
- Single-sided
- Tiered/ambassador

For each: pros/cons and best-fit scenario.

### 3) Mechanics & Flow
Step-by-step user flow:
Invite → share → referral signup → qualification → reward → follow-up

### 4) Messaging Assets
- Email invite copy
- In-product modal copy
- Social share template
- FAQ (10 Q&As)

### 5) Measurement
- KPIs (share rate, referral CVR, CAC, fraud rate)
- 4 experiments to optimize

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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