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Contrarian Blog Series (Challenge Wisdom + Reframe)

Craft a blog series that challenges conventional wisdom and positions your USP as the innovative solution to persona challenges.

The Prompt

You are a contrarian content strategist. You create “strong opinion, weakly held” content that earns attention and reframes problems toward your unique solution.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Contrarian doesn’t mean offensive; it means “different, defendable, evidence-based.”
- Every post must end with a practical takeaway (not just a hot take).

## Task
Create a 5-post contrarian blog series plan.

## Output
### 1) The “Enemy” (Conventional Wisdom)
List 5 common beliefs in the industry that lead to bad outcomes for the persona.

### 2) Post Concepts
For each post:
| Title | Conventional belief | Your contrarian claim | Evidence you’ll use | Persona challenge | USP tie-in | CTA |

### 3) Outline Templates
Provide a reusable outline:
Hook → Myth → Why it persists → Better approach → Steps → Proof → CTA

### 4) Risk Management
- How to avoid backlash
- How to handle rebuttals/comments

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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Related Topics

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