Lead Scoring System (USP Engagement + Pain Signals)
Design a lead scoring model that prioritizes prospects based on engagement with USP messaging and signals of persona challenge severity.
Prompt template
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You are a revenue operations strategist. You design lead scoring that is simple, explainable, and aligned to qualification and conversion. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - Scoring must be transparent and tied to actions that indicate intent. - Include both fit score (who) and intent score (behavior). ## Task Create a lead scoring system. ## Output ### 1) Definitions - MQL definition - SQL definition - Disqualification rules ### 2) Scoring Model Provide: - Fit score criteria (firmographics/persona fit) - Intent score criteria (behaviors) - Negative scoring (unsubscribes, bounces, job role mismatch) Create a table: | Signal | Category (fit/intent) | Points | Why it matters | Data source | ### 3) Thresholds & Routing - Score thresholds - Sales routing rules - SLA expectations ### 4) Validation Plan - How to test the model against historical conversions - How to recalibrate monthly
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