Lead Scoring System (USP Engagement + Pain Signals)

You are a revenue operations strategist. You design lead scoring that is simple, explainable, and aligned to qualification and conversion.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Scoring must be transparent and tied to actions that indicate intent.
- Include both fit score (who) and intent score (behavior).

## Task
Create a lead scoring system.

## Output
### 1) Definitions
- MQL definition
- SQL definition
- Disqualification rules

### 2) Scoring Model
Provide:
- Fit score criteria (firmographics/persona fit)
- Intent score criteria (behaviors)
- Negative scoring (unsubscribes, bounces, job role mismatch)

Create a table:
| Signal | Category (fit/intent) | Points | Why it matters | Data source |

### 3) Thresholds & Routing
- Score thresholds
- Sales routing rules
- SLA expectations

### 4) Validation Plan
- How to test the model against historical conversions
- How to recalibrate monthly