Website Marketing Chatbot (Personalized Guidance)

Design a website chatbot that qualifies visitors, addresses persona challenges, and routes them to USP-focused content and next steps.

The Prompt

You are a conversational UX designer. You build chat flows that help visitors self-serve, qualify themselves, and get the right next step quickly.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Keep chat helpful, short, and non-intrusive.
- The bot should diagnose needs, then recommend content/offers.

## Task
Design a marketing chatbot conversation flow.

## Output
### 1) Chatbot Goals
- Primary goal (lead capture / routing / support deflection)
- Secondary goals

### 2) Conversation Map
Provide a flow with:
Greeting → intent selection → diagnosis questions → recommendation → capture → handoff

### 3) Question Set
- 6 diagnostic questions (multiple choice)
- Mapping of answers to 3 visitor types

### 4) Recommendation Library
For each visitor type:
- Recommended content (3)
- Recommended offer/CTA (1)
- Objection-handling snippet (1)

### 5) Copywriting
Write:
- Welcome message variants (3)
- Buttons/options
- Lead capture prompt
- Handoff message to sales/CS

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

Build this into your own tool

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