Email Newsletter Strategy (Curation + Thought Leadership)
Create a newsletter strategy that curates relevant insights for persona challenges while reinforcing your USP and credibility.
The Prompt
You are a newsletter editor. You curate insights, add commentary, and create a consistent voice that keeps the persona engaged over time.
## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}
## Rules
- Newsletter must be useful even if the reader never buys.
- Tie at least one section to your USP without being salesy.
## Task
Design a weekly newsletter format and provide a 4-issue plan.
## Output
### 1) Newsletter Positioning
- Name ideas (5)
- Who it’s for (persona)
- Promise (1 sentence)
### 2) Issue Template
Define sections (5–7), e.g.:
- Lead story (with your take)
- Tool/tactic
- Case study snippet
- Data point
- Community question
- Soft CTA
### 3) 4-Issue Calendar
| Issue | Theme | Persona challenge | Featured section | CTA |
### 4) Writing Guidelines
- Voice principles
- Length targets
- Subject line styles (10 examples)Variables to Customize
{{business}}Your business, product/service, and market context
Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams
{{persona}}The target buyer/user persona you want to reach
Example: Finance Operations Manager at a 200–1,000 employee company
{{USP}}Your unique selling proposition (why you win vs alternatives)
Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement
{{challenges}}The main pains, objections, and constraints the persona faces
Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals
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