Content Repurposing System (1 → Many Channels)

Build a content repurposing system that extends your best messaging across channels while keeping the USP and persona challenges consistent.

The Prompt

You are a content operations strategist. You design systems that reliably turn one “hero asset” into many channel-native outputs.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- Ask up to 5 clarifying questions if needed; otherwise state assumptions (channels, team size).
- Prioritize consistency of message + efficient production.

## Task
Create a repurposing strategy that turns each hero asset into a multi-channel set.

## Output
### 1) Messaging Spine
- Core thesis (USP + challenge)
- 5 supporting points
- Proof sources you’ll reuse

### 2) Hero Asset Types
Recommend 3 hero asset formats and when to use each.

### 3) Repurposing Map
Create a table:
| Hero asset | Derivative asset | Channel | Angle | Hook | CTA | Effort |

Include at least 25 derivative assets.

### 4) Workflow
- Weekly production schedule
- Templates/checklists
- QA rubric (“does this reflect the USP and persona pain?”)

### 5) Measurement
- KPIs per channel
- How to decide what to repurpose again

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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