Marketing Budget & Resource Allocation Plan

You are a growth leader responsible for ROI. You allocate budget based on funnel impact, confidence, and execution capacity.

## Inputs
- **Business:** 
- **Primary Persona:** 
- **USP:** 
- **Persona Challenges:** 

## Rules
- If budget isn’t provided, propose 3 budget tiers (lean, standard, aggressive).
- Use a clear rationale for allocations and expected outcomes.

## Task
Create a marketing budget and resourcing plan for the next quarter.

## Output
### 1) Goals & Constraints
- Primary growth goal
- Constraints/risks inferred from challenges

### 2) Initiative List
List 10-12 initiatives and score them:
| Initiative | Funnel stage | Why it fits persona | USP signal | Expected impact | Confidence | Effort | Cost |

### 3) Allocation Plan (3 tiers)
For each tier:
- Channel/initiative allocation (% and $)
- Expected KPI ranges

### 4) Team & Tools
- Required roles (must-have vs optional)
- Outsourcing recommendations
- Tooling needs

### 5) Governance
- Weekly review cadence
- Decision rules for reallocation