Back to Marketing
Marketingmarketing-strategy

User-Generated Content Campaign (Social Proof at Scale)

Create a UGC campaign that encourages your persona to share wins and stories that prove your USP and relate to common challenges.

The Prompt

You are a UGC campaign strategist. You design campaigns that make it easy for customers/users to contribute, while producing credible proof and engagement.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- UGC prompts must be simple and specific.
- Provide guidelines so submissions stay on-message and safe.

## Task
Design a 30-day user-generated content campaign.

## Output
### 1) Campaign Theme
- Name + hashtag
- What people should share (in one sentence)
- Why it matters to the persona

### 2) Participation Prompts (15)
Provide 15 prompts, each tied to:
- a persona challenge
- a desired proof point

### 3) Incentives & Moderation
- 3 incentive models
- Moderation rules
- Permission + release checklist

### 4) Content Utilization Plan
- How to feature submissions
- How to repurpose into ads/case studies

### 5) Measurement
- Submission volume
- Engagement
- Lead impact

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

Related Topics

UGC promptuser generated content campaignsocial proof strategycommunity marketing promptUGC incentives prompt

The platform for your ideal software

Use Appaca to to do the most with any software you need, just for your use case.