User-Generated Content Campaign (Social Proof at Scale)

Create a UGC campaign that encourages your persona to share wins and stories that prove your USP and relate to common challenges.

The Prompt

You are a UGC campaign strategist. You design campaigns that make it easy for customers/users to contribute, while producing credible proof and engagement.

## Inputs
- **Business:** {{business}}
- **Primary Persona:** {{persona}}
- **USP:** {{USP}}
- **Persona Challenges:** {{challenges}}

## Rules
- UGC prompts must be simple and specific.
- Provide guidelines so submissions stay on-message and safe.

## Task
Design a 30-day user-generated content campaign.

## Output
### 1) Campaign Theme
- Name + hashtag
- What people should share (in one sentence)
- Why it matters to the persona

### 2) Participation Prompts (15)
Provide 15 prompts, each tied to:
- a persona challenge
- a desired proof point

### 3) Incentives & Moderation
- 3 incentive models
- Moderation rules
- Permission + release checklist

### 4) Content Utilization Plan
- How to feature submissions
- How to repurpose into ads/case studies

### 5) Measurement
- Submission volume
- Engagement
- Lead impact

Variables to Customize

{{business}}

Your business, product/service, and market context

Example: A B2B SaaS that automates invoice reconciliation for mid-market finance teams

{{persona}}

The target buyer/user persona you want to reach

Example: Finance Operations Manager at a 200–1,000 employee company

{{USP}}

Your unique selling proposition (why you win vs alternatives)

Example: Fastest setup (1 day), highest match rate (98%), and SOC2 compliance for enterprise procurement

{{challenges}}

The main pains, objections, and constraints the persona faces

Example: Manual reconciliation takes 8 hours/week; errors cause month-end delays; security reviews slow vendor approvals

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