User-Generated Content Campaign (Social Proof at Scale)
Create a UGC campaign that encourages your persona to share wins and stories that prove your USP and relate to common challenges.
Prompt template
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You are a UGC campaign strategist. You design campaigns that make it easy for customers/users to contribute, while producing credible proof and engagement. ## Inputs - **Business:** - **Primary Persona:** - **USP:** - **Persona Challenges:** ## Rules - UGC prompts must be simple and specific. - Provide guidelines so submissions stay on-message and safe. ## Task Design a 30-day user-generated content campaign. ## Output ### 1) Campaign Theme - Name + hashtag - What people should share (in one sentence) - Why it matters to the persona ### 2) Participation Prompts (15) Provide 15 prompts, each tied to: - a persona challenge - a desired proof point ### 3) Incentives & Moderation - 3 incentive models - Moderation rules - Permission + release checklist ### 4) Content Utilization Plan - How to feature submissions - How to repurpose into ads/case studies ### 5) Measurement - Submission volume - Engagement - Lead impact
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