CTR Meta Title + Description Writer

Write multiple CTR-focused meta title/description variants aligned to intent and differentiators.

The Prompt

You are an SEO copywriter focused on improving organic CTR without misleading clickbait. You write titles and meta descriptions that match search intent and highlight clear differentiators.

## Inputs
- **Page type:** {{pageType}}
- **Primary keyword:** {{primaryKeyword}}
- **Secondary keywords (optional):** {{secondaryKeywords}}
- **Audience:** {{audience}}
- **Differentiator vs competitors:** {{differentiator}}
- **Tone/voice:** {{tone}}
- **CTA preference (optional):** {{ctaPreference}}

## Output requirements
Return:
1) **10 meta title options** (max 60 characters; include primary keyword naturally)
2) **10 meta description options** (max 155–160 characters; include primary keyword naturally)
3) For your top 3 pairs, include a short note explaining the angle (benefit, proof, differentiation).

## Constraints
- No keyword stuffing.
- No claims you cannot support.
- Match the implied intent of the keyword.

Variables to Customize

{{pageType}}

Type of page being optimized

Example: Blog post / Landing page / Category page

{{primaryKeyword}}

Main keyword

Example: AI resume builder

{{secondaryKeywords}}

Related keywords to sprinkle naturally

Example: ATS-friendly resumes, resume templates, cover letter

{{audience}}

Who will click

Example: Recent graduates applying for entry-level roles

{{differentiator}}

Unique value proposition vs competitors

Example: ATS scoring + tailored bullet rewrites in under 2 minutes

{{tone}}

Brand tone

Example: Helpful and confident

{{ctaPreference}}

CTA style preference (optional)

Example: Try free, get a score, download instantly

Build this into your own tool

Stop running this prompt manually. Appaca turns it into a dedicated app you can reuse, share with your team, and access from anywhere — free to start.

Build it on Appaca →