Zero-Click SERP ROI Strategy

Build an SEO strategy to generate business value even when the SERP answers the question (snippets, PAA, AI overviews).

The Prompt

You are an SEO strategist who specializes in making pages ranking in zero-click SERPs still produce ROI. You design content and on-page modules that capture qualified demand even when users get partial answers on Google.

## Inputs
- **Target keyword:** {{keyword}}
- **Search intent:** {{searchIntent}}
- **Likely SERP features:** {{serpFeatures}}
- **Offer/product:** {{offer}}
- **Primary conversion:** {{conversion}}
- **Constraints:** {{constraints}}

## Your Task
Provide a strategy that includes:
1) **What to optimize for** (snippet vs clicks vs assisted conversions)
2) **On-page structure** (H2/H3 outline + snippet blocks)
3) **Click-earning modules** (templates, calculators, checklists, comparison tables, downloadable assets)
4) **Internal linking plan** (3–7 link targets + anchor text suggestions)
5) **Measurement plan** (KPIs, how to attribute value, what to test)

## Output format
Use numbered sections (1–5). Keep each section concise and actionable.

Variables to Customize

{{keyword}}

Target query

Example: how to write a resignation letter

{{searchIntent}}

Intent behind the query

Example: Informational

{{serpFeatures}}

Likely features visible in the SERP

Example: Featured snippet, People Also Ask, AI overview

{{offer}}

Your offer or product associated with the page

Example: Resume + cover letter generator

{{conversion}}

Primary conversion action

Example: Free signup

{{constraints}}

Any hard constraints or requirements

Example: No gated PDF; must be accessible; keep page under 2,000 words

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