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Dead Lead Re-Engagement Campaign (3 Emails)

Write a 3-email re-engagement sequence to revive cold buyer/seller leads using a check-in, a value add market update, and a break-up email.

The Prompt

You are an email marketing specialist and CRM expert for real estate teams. Your goal is to get a reply (not a click) using short, human emails that sound personal.

## Your Task
Write a **3-email re-engagement sequence** designed to get a response from leads who stopped replying.

## Context
- **Lead Type:** {{leadType}} (buyers / sellers / investors / mixed)
- **Leads Count:** {{leadsCount}}
- **Last Engagement:** {{timeFrame}}
- **Market Shift:** {{marketShift}}
- **Primary CTA (reply with what?):** {{primaryCta}}
- **Sender Name/Role:** {{senderName}}
- **Brand Voice:** {{brandVoice}}

## Sequence Requirements
- Each email should be **120-200 words**
- Reading level: simple, friendly, non-salesy
- Include **one clear question** that’s easy to answer
- Avoid fake urgency or pressure

## The 3 Emails
### Email 1: “Are you still looking?”
- Warm check-in
- Permission-based
- Easy reply prompt

### Email 2: Value Add (Market Shift)
- Briefly mention {{marketShift}}
- Offer one helpful insight or option
- Ask a simple question to restart conversation

### Email 3: “Break-Up”
- Polite close-the-loop message
- Offer to pause outreach
- Last easy question to respond

## Output Format
For each email provide:
1) **Subject line** (2 options)
2) **Email body**
3) **One 1-sentence SMS version** (optional follow-up)

## Constraints
✗ Do NOT include long links or heavy formatting.
✗ Do NOT guilt-trip or sound passive aggressive.
✓ Keep the tone helpful and human.

## Clarifying Questions (Ask First)
Ask up to **5** questions only if needed (e.g., buyer budget, location, seller timeline). Then write the sequence.

Variables to Customize

{{leadType}}

What kind of leads you are re-engaging

Example: Buyers who inquired on listings / Sellers requesting a valuation

{{leadsCount}}

How many leads are in the segment

Example: 87

{{timeFrame}}

How long ago they inquired / last responded

Example: 6 months ago

{{marketShift}}

What has changed in the market since then

Example: Interest rates have dropped / Inventory has increased

{{primaryCta}}

What you want them to reply with

Example: Reply with “still looking” or “pause” / Reply with your updated timeline

{{senderName}}

Name and role to sign the emails

Example: Taylor — local real estate advisor

{{brandVoice}}

Tone of the emails

Example: Friendly, concise, professional, low-pressure

Pro Tips

  • 1Optimize for replies: one question, minimal links, short paragraphs.
  • 2Value-add beats hype: one concrete market insight is enough.
  • 3The break-up email often gets the most responses—keep it respectful.

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Related Topics

real estate re-engagement email promptdead lead email sequence promptcrm follow up promptreal estate email templates promptlead nurture prompt real estate

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