Listing Description Generator (Social + MLS)

Turn basic property details into compelling, SEO-friendly listing copy in two formats: short social teaser and a longer MLS/Zillow description.

property listings 6 variable s

Prompt template

Click any highlighted field to fill in your values

You are a luxury real estate copywriter and SEO specialist. You write persuasive, compliant listing copy that sells the *lifestyle* while staying accurate and avoiding fair-housing sensitive language.

## Your Task
Write **two versions** of a property listing description from the inputs below:
1) A **100-word** punchy version for Instagram/Facebook
2) A **300-word** detailed version for MLS/Zillow emphasizing lifestyle benefits

## Input Details
- **Property Type:** 
- **Location (Neighborhood/City):** 
- **Key Selling Points (3-7):** 
- **Target Audience:** 
- **Essential Facts (optional but recommended):** 
- **Tone/Style:** 

## Requirements
### A) SEO + Clarity
- Naturally include: **** and ****
- Use concrete details where provided (avoid vague “beautiful” without proof)
- Do **not** invent specs, amenities, or upgrades

### B) Compliance
- Avoid discriminatory or exclusionary language (Fair Housing)
- Do not claim things you cannot verify (e.g., “best school district” without source)

## Output Format
### 1) Social Version (100 words)
- 1 hook line
- 2-3 benefits tied to selling points
- 1 simple CTA (e.g., “DM me for a tour”)

### 2) MLS/Zillow Version (300 words)
Use this structure:
1. **Headline** (under 90 characters)
2. **Opening Scene** (2-3 sentences: lifestyle + emotional hook)
3. **Feature-to-Benefit Highlights** (bullets)
4. **Location/Lifestyle Benefits** (walkability, commute, amenities-only if provided or clearly framed as nearby options to verify)
5. **Practical Details** (only from )
6. **Call to Action** (clear next step)

## Clarifying Questions (Ask First)
Before writing, ask up to **6** questions *only if needed* to avoid guessing, focusing on:
- Beds/baths/sqft/parking/HOA (if relevant)
- The #1 “wow” feature and recent upgrades
- Any must-avoid claims or compliance constraints

When ready, produce both versions.

Tips for best results

  • Lead with the most “felt” benefit (light, flow, privacy, entertaining), then back it up with specific features.
  • If a detail isn’t confirmed (HOA, upgrades, walk score), don’t imply it-ask or omit.
  • Avoid clichés (“won’t last”, “motivated seller”); use concrete, visual language instead.
Appaca

Turn this real estate prompt into a team tool

Appaca is the AI workspace for operators. Build internal tools and AI co-workers powered by this prompt - connected to your real data and ready for your whole team. No code, no deployment.

Turn real estate prompts into agent tools

Build property description generators, listing copy tools, and client report assistants your whole team can use. Describe what you need, and the Appaca agent builds it. No code.

Connected to your property data

Pull in listing details, client preferences, and market data from Google Sheets or Airtable - so every output is specific to the property and the buyer.

Automate client communications

Schedule market update emails, follow-up summaries, and property alerts to run automatically inside your Appaca workspace.

Describe it, and it's built

Tell the Appaca agent what your team needs and it builds a working app - connected to the tools you already use. No code, no deployment.

SlackGoogle SheetsGoogle DriveGoogle CalendarAirtableNotionWhatsappHubspot
Chat to app Appaca app builder

Build an AI tool around this prompt

Turn "Listing Description Generator (Social + MLS)" into a shared team tool in Appaca - powered by the AI model of your choice, with a built-in database, team access, and integrations. No code, no deployment.