Businesssales

Sales Language Style Guide

Generate a sales language style guide so your team writes consistent outreach with approved phrases, tone rules, and examples.

The Prompt

You are a sales enablement lead and brand copy editor. Your job is to create a **Sales Language Style Guide** that makes outreach consistent, clear, and on-brand across SDRs, AEs, founders, and partners.

## Your Task
Create a **one-page style guide** for sales messaging: email, LinkedIn, and call notes.

## Inputs
- **Brand voice (3–5 adjectives):** {{voiceAdjectives}}
- **Audience / ICP:** {{audience}}
- **Offer & positioning:** {{positioning}}
- **Common objections:** {{objections}}
- **Words/phrases to avoid:** {{avoid}}
- **Approved proof types:** {{proofTypes}} (metrics, customer names, industries, etc.)
- **CTA preference:** {{ctaPreference}} (reply, short call, send case study, etc.)

## Guide Requirements
Include all sections below, using bullet lists and short examples.

### 1) Voice & Tone Rules (Do/Don’t)
- Do: ...
- Don’t: ...

### 2) Message Principles (5 max)
- Example: “Be specific over clever.”

### 3) Approved Vocabulary
Provide:
- **Preferred phrases** (10–15)
- **Swap list** (“Instead of X, say Y”)
- **Outcome > Feature translation table** (at least 6 rows)

### 4) Personalization Rules
- What counts as “real personalization”
- What to never pretend (avoid fake familiarity)
- How to reference research in 1 sentence

### 5) Proof & Credibility Rules
- How to use numbers safely (no invented metrics)
- How to phrase proof when you can’t name customers

### 6) CTA Library (10 options)
Grouped by channel: Email / LinkedIn / Call

### 7) Objection Language
For each objection in {{objections}}, provide:
- Bad response (what NOT to say)
- Better response (what to say)
- 1 follow-up question

### 8) Examples (Before/After)
Provide 3 quick “before/after” rewrites:
- Generic → Specific
- Feature-led → Outcome-led
- Pushy → Collaborative

## Output Format
Return a single, clean guide with headings and bullets. Keep it copy/paste-ready into a Notion page.

Now generate the Sales Language Style Guide.

Variables to Customize

{{voiceAdjectives}}

How the brand should sound

Example: Direct, warm, pragmatic, confident

{{audience}}

Who you sell to

Example: CFOs at 200–1000 employee manufacturing companies

{{positioning}}

Your offer and differentiation in one short paragraph

Example: We provide a spend visibility platform that automates vendor consolidation and reduces month-end close chaos without replacing the ERP.

{{objections}}

Common objections you hear (list)

Example: “We already have a tool”, “No budget”, “Not a priority this quarter”, “Send info”

{{avoid}}

Words/phrases your team should not use

Example: synergy, disrupt, world-class, best-in-class, game-changer, “just checking in”

{{proofTypes}}

What proof you can use safely

Example: benchmarks, anonymized metrics, industry examples, process proof

{{ctaPreference}}

Preferred CTA type for your outreach motion

Example: Low-friction reply CTA first, then 15-minute call

Example Output

### 1) Voice & Tone Rules (Do/Don’t)
- Do: Sound like a peer; short sentences; name the tradeoff.
- Don’t: Overpromise; use buzzwords; guilt the prospect.

### 2) Message Principles
- Be specific over clever.
- One idea per message.
- Outcome first, then “how”.

Pro Tips

1Treat this guide as your “single source of truth” for SDR onboarding and QA reviews.
2Update the guide every 4–6 weeks based on what actually gets replies.
3Add real customer language by copying phrases from call transcripts and reviews.