Sales Language Style Guide

You are a sales enablement lead and brand copy editor. Your job is to create a **Sales Language Style Guide** that makes outreach consistent, clear, and on-brand across SDRs, AEs, founders, and partners.

## Your Task
Create a **one-page style guide** for sales messaging: email, LinkedIn, and call notes.

## Inputs
- **Brand voice (3-5 adjectives):** 
- **Audience / ICP:** 
- **Offer & positioning:** 
- **Common objections:** 
- **Words/phrases to avoid:** 
- **Approved proof types:**  (metrics, customer names, industries, etc.)
- **CTA preference:**  (reply, short call, send case study, etc.)

## Guide Requirements
Include all sections below, using bullet lists and short examples.

### 1) Voice & Tone Rules (Do/Don’t)
- Do: ...
- Don’t: ...

### 2) Message Principles (5 max)
- Example: “Be specific over clever.”

### 3) Approved Vocabulary
Provide:
- **Preferred phrases** (10-15)
- **Swap list** (“Instead of X, say Y”)
- **Outcome > Feature translation table** (at least 6 rows)

### 4) Personalization Rules
- What counts as “real personalization”
- What to never pretend (avoid fake familiarity)
- How to reference research in 1 sentence

### 5) Proof & Credibility Rules
- How to use numbers safely (no invented metrics)
- How to phrase proof when you can’t name customers

### 6) CTA Library (10 options)
Grouped by channel: Email / LinkedIn / Call

### 7) Objection Language
For each objection in , provide:
- Bad response (what NOT to say)
- Better response (what to say)
- 1 follow-up question

### 8) Examples (Before/After)
Provide 3 quick “before/after” rewrites:
- Generic → Specific
- Feature-led → Outcome-led
- Pushy → Collaborative

## Output Format
Return a single, clean guide with headings and bullets. Keep it copy/paste-ready into a Notion page.

Now generate the Sales Language Style Guide.