Loom vs Vidyard
Loom popularized async video messaging for internal teams, making it easy to record screen and camera videos and share them instantly. Vidyard targets sales and marketing teams with richer viewer analytics, CRM integrations, and personalized video at scale. Both offer free tiers with meaningful limitations.
Build a custom alternative freeSide-by-side
Record and share async video messages vs Video for business.
| Feature | Loom | Vidyard |
|---|---|---|
| Pricing from | Free–$12.50/user/mo | Free–$29/user/mo |
| Pricing | Free (25 videos); Business $12.50/user/mo | Free (25 videos); Pro $29/user/mo |
| Best for | Internal communication and team updates | Sales outreach and video marketing |
| Analytics | Views and reactions on paid plans | Deep engagement analytics, viewer ID |
| CRM integration | Salesforce, HubSpot on paid | Native Salesforce, HubSpot, Outreach |
| Personalization | Basic variables on paid | Advanced personalization at scale |
| Video length limit | No limit on paid | No limit on paid |
The third option most teams miss
Picking between Loom and Vidyard isn't the only choice.
Appaca lets you build custom video workflow automations-routing Loom recordings into onboarding sequences or triggering Vidyard sends based on CRM events-without patching together multiple point tools. One platform for all your async video logic.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Loom is designed for quick async communication, not video hosting. For hosting marketing or course videos with branded players, a dedicated platform like Wistia or Vimeo is a better fit.
Yes, Vidyard can be used for internal updates, but its pricing and feature set are optimized for sales workflows. Loom is more cost-effective for purely internal async video.
Vidyard has significantly deeper viewer analytics, including individual viewer heatmaps, completion rates, and CTA click tracking. Loom's analytics are more basic.