Free CRM Template for SaaS Companies

Track trial users, expansion opportunities, and churn risk signals in a SaaS-optimized CRM.

What this template includes

You get a working app with these features built in. Refine anything later by chatting with Appaca.

  • Account lifecycle stages from trial to churn
  • MRR and expansion opportunity tracking
  • Product usage signals per account
  • Churn-risk view with engagement scores

The prompt that builds this app

Copy and paste this into Appaca, or click the button to send it now. You can edit it before submitting.

Appaca prompt

Build a SaaS CRM with accounts (company, plan: trial/starter/growth/enterprise, MRR, trial end date, owner), contacts per account (name, role, email), lifecycle stage (trial/onboarding/active/expansion/at-risk/churned), product usage signals (last login, feature adoption score), and a churn-risk view showing accounts with declining engagement.

Want to go deeper on crm for small business?

A CRM for small business tracks leads, deals, and follow-ups without enterprise complexity. Appaca builds a lightweight CRM around your real pipeline stages and customer fields.

Explore CRM for Small Business

Questions & answers

Is this template really free to use?

Yes. You can build the template app inside Appaca for free. The free plan includes 100 AI credits per month. If you outgrow the free tier you can upgrade at any time.

Do I need to know how to code to use this template?

No. The template is a prompt that Appaca turns into a working app for you. You can refine fields, views, and rules by simply chatting with the AI in plain English.

Can I customize this template after building it?

Yes. After Appaca builds the app, you can keep refining it through chat - add fields, change the layout, connect new data, or adjust workflows whenever your needs change.