Customer Lifetime Value Analytics Dashboard

Analyse customer lifetime value by cohort, channel, and product to identify your most valuable customer segments. Use CLV insights to optimise acquisition, retention, and pricing strategies.

Questions & answers

How is CLV calculated in the dashboard?

CLV equals average purchase value multiplied by purchase frequency multiplied by average customer lifespan.

Can I compare CLV across different acquisition channels?

Yes, channel-level CLV comparison reveals which sources deliver the highest-value customers over time.

Does the dashboard show predicted future CLV alongside historical actuals?

Yes, a predictive CLV model uses historical data to project future value for active customer cohorts.