PR and Comms Campaign Tracker

Track PR activities, media placements, journalist relationships, and campaign outcomes in one place. Demonstrate the value of communications work with structured outcome tracking.

Want to go deeper on project management software?

Project management software organizes tasks, milestones, and team capacity in one place. Appaca builds a custom project tool around the way your team already breaks down and delivers work.

Explore Project Management Software

Questions & answers

Can I log media coverage links directly on the campaign record?

Yes, each media placement is logged with a URL, publication name, and reach estimate for reporting.

Does the tracker support managing multiple PR campaigns simultaneously?

Yes, campaigns are colour-coded and filterable so managing several concurrent efforts is easy.

How do I track journalist outreach and response rates?

A journalist contact section logs each pitch with sent date, follow-up date, and response outcome.