Create your own stock market tracker

Tell Appaca what you invest in, how you measure performance, and what data points matter to you, and it creates a stock tracker that fits your strategy without information overload from platforms designed for day traders.

Trusted by incredible people at

AntlerNurtureEduBuddyAgentus AIAona AICloudTRACKMaxxlife
AntlerNurtureEduBuddyAgentus AIAona AICloudTRACKMaxxlife
AntlerNurtureEduBuddyAgentus AIAona AICloudTRACKMaxxlife
AntlerNurtureEduBuddyAgentus AIAona AICloudTRACKMaxxlife

What you can make with Appaca

Appaca is a platform for personal software, so your stock tracker can match your investment style and metrics instead of a generic brokerage dashboard.

A portfolio view that matches your strategy

A portfolio view that matches your strategy

Track the metrics that matter to you-cost basis, allocation percentages, dividend yield, sector exposure, or unrealized gains. Leave out the noise that does not inform your decisions.

Watchlists and tracking tailored to your approach

Watchlists and tracking tailored to your approach

Build watchlists by thesis, sector, or screening criteria. Log trade rationale, set target prices, and keep notes alongside your holdings for context when reviewing positions.

Built-in database and shareable access

Built-in database and shareable access

Every holding, watchlist entry, and note is stored in a built-in database. Share your tracker with an advisor, investment club, or partner for collaborative portfolio review.

Personal software for investors

Start with your investment approach. Appaca creates the stock tracker around your holdings and metrics, and you can keep refining it as your portfolio evolves.

Start with what you track and why

Tell Appaca about your holdings, the metrics you monitor, whether you track dividends, and how you organize positions across accounts or strategies.

Start with what you track and why

Let Appaca shape the tracker around your needs

You can describe custom views, calculation methods, tagging systems, and what you want to see on your main dashboard. Appaca turns that into a working portfolio tool.

Let Appaca shape the tracker around your needs

Share it with your advisor or investment club

Invite others into the workspace to review positions, discuss trades, or collaboratively manage a shared portfolio without emailing spreadsheets back and forth.

Share it with your advisor or investment club

What is a stock market tracker?

A stock market tracker is software that helps investors monitor their holdings, watch market movements, and measure portfolio performance over time. It consolidates data about prices, allocations, gains, losses, and dividends into a single view so you can make informed decisions without logging into multiple brokerage accounts or juggling spreadsheets.

Key features to look for in a stock market tracker

Portfolio-level views showing total value, gain/loss, and allocation by sector or asset class give you the big picture. Cost basis tracking and unrealized gain calculations help with tax planning. Watchlists with custom tags let you monitor prospective positions. A trade journal or notes field captures your reasoning so you can review decisions later. Multi-account support is essential if your investments span brokerage accounts or retirement funds.

Why build your own stock market tracker with Appaca

Brokerage dashboards show you what they want you to see and push you toward their products. Generic portfolio trackers use fixed layouts and metrics that may not match your strategy. Appaca lets you describe exactly what data you track, how you want it organized, and what calculations matter-then builds a stock tracker around your investment approach. Add new metrics, restructure views, or expand tracking as your strategy matures.

Questions & answers

What is the best stock market tracker for personal use?

The best tracker aligns with your investment style. Long-term investors need different views than active traders. Appaca lets you describe your approach and builds a tracker with the exact metrics, views, and structure you want.

Can I track dividends and income in a stock tracker?

Yes. Tell Appaca you want to log dividend payments, track yield by holding, and see income summaries by period. It builds dividend tracking into your portfolio alongside price performance.

How do I track multiple brokerage accounts in one place?

Describe your accounts and how you want them grouped. Appaca can build a tracker with account-level and consolidated views so you see both individual and combined portfolio performance.

Can I keep notes on why I made each trade?

Absolutely. An investment journal or trade notes field can be part of your tracker. Log your thesis, entry rationale, and exit plan alongside each holding so you learn from past decisions.

Is a stock market tracker the same as a brokerage app?

No. A brokerage app executes trades. A stock tracker monitors and analyzes your portfolio. Appaca builds the tracking and analysis layer-where you organize, review, and learn from your investment data.

The platform for your ideal software

Use Appaca to to do the most with any software you need, just for your use case.