Customer Acquisition Cost Dashboard
Calculate and monitor customer acquisition cost across all channels in a clear analytics dashboard. Optimise your marketing mix and improve profitability by reducing CAC over time.
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ViewQuestions & answers
CAC equals total marketing and sales spend divided by new customers acquired in the same period.
Yes, channel-level CAC is calculated separately so you can compare efficiency across all your acquisition efforts.
Yes, the LTV to CAC ratio widget gives you an at-a-glance view of the health of your unit economics.