Customer Acquisition Cost Dashboard

Calculate and monitor customer acquisition cost across all channels in a clear analytics dashboard. Optimise your marketing mix and improve profitability by reducing CAC over time.

Questions & answers

How does the dashboard calculate CAC?

CAC equals total marketing and sales spend divided by new customers acquired in the same period.

Can I segment CAC by acquisition channel?

Yes, channel-level CAC is calculated separately so you can compare efficiency across all your acquisition efforts.

Can I compare CAC against LTV for a quick unit economics view?

Yes, the LTV to CAC ratio widget gives you an at-a-glance view of the health of your unit economics.