Paid Advertising ROI Dashboard

Measure the return on investment from every paid advertising channel in one consolidated dashboard. Optimise budget allocation and justify ad spend to leadership with clear ROI metrics.

Questions & answers

Which paid channels does the dashboard support?

Google Ads, Meta, LinkedIn, TikTok, and programmatic display are all supported with extensible custom channels.

Does the dashboard calculate return on ad spend as well as ROI?

Yes, both ROAS and full ROI including agency fees and overhead are calculated per channel.

Can I see the attribution split between first-touch and last-touch models?

Yes, toggling between attribution models reveals how credit distribution affects each channel's apparent ROI.