Pricing Strategy Review Template

Conduct a structured annual or quarterly pricing review covering competitive analysis, customer willingness to pay, and margin impact modelling. Make confident pricing decisions with evidence.

Questions & answers

Does the template include a competitor pricing comparison matrix?

Yes, a side-by-side matrix lets you compare your pricing against key competitors across tiers and features.

Can I model the revenue impact of different price increase scenarios?

Yes, a revenue impact modeller shows the effect of various price changes on MRR given current customer volumes.

Who are the typical stakeholders in a pricing review using this template?

The template includes sections owned by product, finance, sales, and customer success to ensure a balanced review.