Trade Show Exhibitor Planning Template

Plan every aspect of exhibiting at a trade show from stand design and logistics through to lead capture and post-show follow-up. Maximise ROI from every event investment.

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Questions & answers

Does the planner include a lead capture log for the stand team?

Yes, an on-stand lead form lets team members log prospects with notes and follow-up priorities in real time.

Can I track costs against the trade show budget in the same template?

Yes, a budget section tracks stand costs, travel, materials, and staff time against an overall event budget.

How do I manage post-show lead follow-up within the template?

Captured leads are transferred to a follow-up task list with assigned owners and due dates after the show.