Freshsales vs HubSpot
Freshsales and HubSpot both serve SMB and mid-market sales teams. Freshsales is part of the Freshworks suite and offers strong value for teams that also use Freshdesk or Freshservice. HubSpot has a stronger inbound marketing story and a more polished UI, but becomes expensive as you grow.
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AI-powered CRM from Freshworks vs Marketing, sales, and service platform.
| Feature | Freshsales | HubSpot |
|---|---|---|
| Pricing from | $9/user/month | $15/seat/month |
| AI features | Freddy AI - lead scoring, deal insights | ChatSpot, Breeze AI (add-ons) |
| Built-in phone | Yes - built-in calling | No |
| Marketing automation | Basic via Freshmarketer add-on | Strong (built-in) |
| Suite integrations | Native Freshdesk, Freshservice, Freshchat | Native HubSpot Service, Marketing, CMS |
| Ease of use | High | High |
| Pricing at 10 users | ~$90-450/month | ~$150-1,500/month |
The third option most teams miss
Picking between Freshsales and HubSpot isn't the only choice.
For teams that want a CRM at the right price point without per-feature upsells, Appaca builds a custom sales tool with exactly the stages and fields your team needs.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Yes, significantly. Freshsales Growth plan is $9/user/month vs HubSpot Sales Hub Starter at $15/user/month. At the Pro/Professional tier, the gap widens further.
Freshsales includes basic email sequences. For full marketing automation, Freshworks offers Freshmarketer as a separate product or as part of the Freshsales Suite bundle.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.