Salesforce vs HubSpot
Salesforce and HubSpot dominate the CRM space at the high end. Salesforce wins on power and customization for large enterprises; HubSpot wins on time-to-value and marketing depth.
Build a custom alternative freeSide-by-side
Enterprise CRM platform vs Marketing + CRM platform.
| Feature | Salesforce | HubSpot |
|---|---|---|
| Pricing from | $25/user/month | $15/seat/month |
| Audience | Enterprise | SMB to mid-market |
| Setup | Heavy | Light |
| Marketing tooling | Add-ons | Built-in |
The third option most teams miss
Picking between Salesforce and HubSpot isn't the only choice.
For small businesses that don't need either, Appaca builds a CRM around your real sales motion — no per-seat pricing or implementation cost.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Related comparisons
Common questions
How does Appaca fit into this comparison?
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description — with built-in database, hosting, and team access. Try it free at appaca.ai.