Privacy Policy
How we collect, use, and protect your personal information when you use the Appaca platform.
This Privacy Policy explains how Licode Pty Ltd (ACN: 670 334 700) trading as Appaca (“Appaca,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you access or use our website https://www.appaca.ai and related services (collectively, the “Service”). We are committed to protecting your privacy and handling your personal data responsibly. By using our Service, you agree to the collection and use of your information in accordance with this Privacy Policy.
Information We Collect
Personal Information
When you create an account on Appaca through our authentication provider, Supabase, we collect and store the information you provide, including:
Name
Your full name as provided during sign-up.
Email Address
Used for authentication and transactional communications.
We also use your email address to send transactional communications such as notifications, sign-up confirmations, and Service updates.
Usage Data and Tracking
To help us improve our website and Service, we collect non-personal usage data through the following tracking technologies:
Google Analytics
Site traffic and behaviour analysis.
PostHog
Product analytics and user session insights.
Meta Pixel
Advertising performance and audience insights.
We also use cookies for essential functions such as storing authentication tokens to keep you signed in.
Third-Party Providers
We engage trusted third-party providers to support the Service:
Supabase
User authentication and account management.
Stripe
Payment processing. Credit card details are handled by Stripe and never stored by Appaca.
Google Analytics, PostHog & Meta Pixel
Site and product tracking to improve our Service.
AI Providers (Google, OpenAI, Anthropic, Replicate)
Powering advanced AI functionalities within the platform.
Important
We do not send your personal data to AI providers. For applications built on Appaca by our customers, those customers are solely responsible for managing and transmitting any data to the AI providers they integrate.
How We Use Your Information
We use the information we collect for the following purposes:
Providing and Maintaining Our Service
Enabling user authentication, account management, and personalised Service delivery.
Communications
Sending transactional emails, notifications, and important updates regarding your account or changes to our Service.
Site and Product Improvement
Analysing usage data and tracking information to understand how our Service is used and to improve the user experience.
Compliance and Legal Obligations
Ensuring our practices comply with applicable laws and regulations, including the Australian Privacy Principles and relevant privacy frameworks.
Data Sharing and International Transfers
Third-Party Disclosure
We do not sell or share your personal information with third parties for their marketing purposes. Personal data is only shared with our trusted third-party providers who assist in operating our Service, subject to confidentiality and security obligations.
International Data Transfers
Your personal information may be processed or stored in Australia and, where necessary, in other jurisdictions. We implement standard contractual clauses and appropriate safeguards to ensure your data is adequately protected during any cross-border transfers in compliance with applicable data protection laws.
Data Retention and Deletion
Retention Period
We retain your personal data for as long as your account is active. If you delete your account or request removal of your data, we will delete your personal information within 30 days, except where retention is required by law or necessary for legitimate business purposes.
Data Deletion Policy
Upon receiving a data deletion request, we will:
- Confirm your identity.
- Take reasonable steps to delete your personal data from our active systems.
- Where possible, remove your information from backup systems in accordance with our standard data retention and deletion practices.
Note
Some data may need to be retained in an anonymised form for statistical or analytical purposes.
Security of Your Information
We implement commercially reasonable security measures designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Please note that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal data:
Access
Request copies of the personal data we hold about you.
Correction
Have inaccurate or incomplete personal data corrected.
Deletion
Request deletion of your personal data, subject to legal obligations.
Restriction
Request limits on how your personal data is used.
Objection
Object to our processing of your personal data under certain circumstances.
To exercise any of these rights or if you have questions regarding your personal data, contact us at [email protected] . We will process your request in accordance with applicable law and within a reasonable timeframe.
Tracking Consent
Use of tracking technologies - including cookies, Google Analytics, PostHog, and Meta Pixel - is covered under our general terms. By using our Service, you consent to our use of these tracking methods as described in this Privacy Policy.
Children's Privacy
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected such data, please contact us immediately at [email protected] and we will take steps to delete the information as soon as possible.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the “Effective Date” at the top of this Privacy Policy. Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us.
Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of New South Wales, Australia. Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in New South Wales, Australia.
By using Appaca, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.