Build custom performance digest tool with AI
Appaca is an AI workspace where you can build a performance digest that brings your campaign data together in one weekly report - with AI commentary on what's working.
Everything you need to run your weekly performance digest
Appaca makes it easy for your marketing team to build an AI-powered internal tool that consolidates campaign data and writes the commentary - so everyone sees the same numbers, every week.
Teach AI the metrics that matter
Upload your reporting standards, KPI definitions, and benchmarks to the knowledge base so the Appaca agent and your digest tool write commentary that reflects how your team measures success - not generic platform defaults.
Keep every report in one place
Appaca workspace comes with a secured built-in database and storage, so your campaign data, weekly digests, and report history live right inside your tool. No need to set up third-party databases.
AI that writes your commentary
Connect AI models powered by OpenAI, Anthropic, and Google out of the box to generate weekly commentary on what's working, what's underperforming, and where to shift focus - written the way your team reports.
Never miss a reporting cycle
Set the scheduler to generate and send the weekly digest automatically - like posting the report to your team's Slack channel every Monday morning - so no one has to chase numbers before the standup.
Share with the marketing team
Invite your whole team to the workspace so everyone reads from the same digest. No more conflicting screenshots from different dashboards or last week's numbers being treated as current.
Works with your analytics stack
Securely connect Appaca workspace to the ad platforms and analytics tools your team already uses, so campaign data flows straight into your digest without changing your current reporting workflow.
What features does this Performance Digest tool have?
This Performance Digest tool is built and run on Appaca workspace. You can clone it and make changes to fit your team's needs.
Top-line impressions, clicks, conversions, and spend for the week, then broken down per channel with CTR and cost per conversion for each.
Top performer and needs-attention callouts, cost per conversion trend charts, and a written AI narrative summarising week-over-week changes and what's driving them.
A paginated archive of every past weekly report, each with a one-line performance summary and a Regenerate option to refresh any of them.
Browse and filter the imported campaign rows by week and channel - the underlying source data that powers every digest.
Get Performance Digest tool in your workspace
Performance digest built on a secured platform your marketing team can trust
Your performance digest tool comes with the platform essentials - secure access, data storage, automations, and controls - so your team can focus on the numbers, not setup.
Secure team sign-in
Every team member signs in with their own account. Your campaign data, weekly digests, and report history are only ever seen by your team.
Advanced permissions
Decide who sees what. Channel managers review their own numbers while marketing leads see the full digest and control who can access sensitive spend data.
Scheduler & automations
Generate the weekly digest, post it to Slack, and remind the team about outstanding data submissions automatically - no manual reporting overhead.
Built-in reporting database
Campaign data, weekly digests, and report history live in a secure database inside your tool. No spreadsheets, no third-party setup.
Enterprise-grade security
Your campaign data and spend figures are encrypted, protected, and under your control - never shared outside your workspace.
Report from anywhere
The tool lives in the browser, so your team can read the digest and check performance from the office, home, or on the road.
File & image storage
Attach screenshots, creative assets, and supporting exports to the report they belong to - so every number has full context in one place.
Usage tracking
See how your team actually uses the tool - which reports get read and where the review process stalls - so every reporting cycle runs smoother.
FAQs
It's an internal tool that pulls your campaign data together and turns it into a finished weekly report - key metrics by channel, AI commentary on what changed, and a clear view of what's working - sent to your team automatically. No more copy-pasting dashboards into a deck.
No. Appaca is an AI workspace - you describe what your marketing team needs and the Appaca agent builds the tool for you, complete with a built-in database, team access, and automations. No coding or deployment required.
You upload your reporting standards, KPI definitions, and benchmarks to the knowledge base. The AI uses them as context when writing the weekly summary, so every digest reads like your team wrote it - not a generic platform export.
Yes. Appaca connects to tools like Google Ads, Meta, Google Analytics, Slack, and more, and can integrate with any service that supports an API or webhook. Campaign data flows straight into your digest without changing your current reporting workflow.
In a secure database built into your Appaca workspace. Your campaign data, weekly digests, and report history live right inside the tool - encrypted, protected, and only visible to the team members you invite.
Yes. Invite your team to the workspace so everyone reads from the same numbers. Each person signs in with their own account, and advanced permissions let you control who sees the full digest and who sees only their channel's data.
You set up a scheduled automation that runs on whatever cadence you choose. For example, it can pull the latest campaign data, generate the digest with AI commentary, and post it to your team's Slack channel every Monday morning - before the standup.
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